THE SB JOURNAL

For Autumn/Winter 2024, Serena Bute revisits the bold colour blocking, timeless stripes, and classic tailoring that her collections are renowned for. Following Serena's philosophy of ease, comfort, and versatility - the collection is designed to seamlessly transition from day to night.

Our founder Serena and her daughter Lola share their favourite spots and must-dos for a weekend in Paris. From restaurant picks to a stylish boutique and their favourite neighbourhoods. This guide offers a personal glimpse into their Parisian experiences.