A New Season: The Serena Bute AW25 Collection
AUTUMN/WINTER '25
Explore our New Arrivals
AUTUMN/WINTER '25
Explore our New ArrivalsOur Autumn/Winter '25 campaign is a celebration of quiet confidence, tactile luxury, and timeless silhouettes that invite wearability without ever compromising on impact.
As the seasons begin to turn, so does the Serena Bute woman — leaning into cooler days with a wardrobe that fuses polish with ease.
COLLECTION FOCUS
COLLECTION FOCUS
Tailoring remains at the heart of the Serena Bute aesthetic, but continues to be reimagined with relaxed silhouettes, slouchy fits, and flowing layers.
Branching again into Outwear to complete a two piece look, Oversized Blazers are paired with wide-leg trousers, while silky lounge sets and sporty stripes are elevated by sharp accessories and thoughtful layering.
The collection flows effortlessly between off-duty calm and on-duty elegance — a true reflection of how modern women dress now.
ON LOCATION
ON LOCATION
Shot in a London townhouse, where the brand begun and its surrounding gardens, the campaign captures the duality of indoor intimacy and outdoor expansiveness.
There’s a sense of grounded elegance in each frame - large windows, sculptural staircases, and foliage contrast the smooth, flowing textures of the pieces.
Whether lounging on a velvet sofa, walking barefoot across patio flooring, or standing strong in a sun-dappled courtyard, the Serena Bute woman is comfortable in her surroundings.
A Textural Conversation
A Textural Conversation
Texture speaks volumes this season. Soft velvets, smooth satins, brushed wool, and our signature stripe detailing all return with fresh perspective.
Highlights include our plush velvet in two new colourways, fresh suiting looks and everyday knitwear.
We’ve also introduced new satin dresses complimented by delicate lace detail.
Everything has been designed with versatility in mind, many pieces can be worn as sets or broken apart - a nod to our commitment to effortless, seasonless dressing.
WHAT THIS COLLECTION MEANS TO US
Shop the collection
Coming soon...
WHAT THIS COLLECTION MEANS TO US
Shop the collectionOur Autumn/Winter '25 collection is one of our favourite collections to date, built to accompany you through the cooler months with comfort and quiet glamour.
These are the pieces that ground you. That lift you. That move with you from morning through evening, weekday through weekend.
It’s about staying true to ourselves — discerning, dynamic, and always distinctly unique.
