We’re heading to the countryside.

Join us as we pop up in the Penelope Chilvers store, a hidden gem in the heart of the idyllic Cotswolds.

We will be taking a selection of our collection that is most suited to the Gloucestershire countryside, including our lovely wool and velvet styles.

Availaible to shop in the store from Thursday 13th - Wednesday 19th.

Visit over the weekend for a special 'Christmas at Stow' event, the perfect way to start the festive season.

Store Hours

Thursday 9:30am - 5:30pm
Friday and Saturday - 9:30am until 7:00pmSunday - 10:00am until 4:00pm

The Organic Shop, The Square, Stow-on-the-Wold, Cheltenham GL54 1AB

We have an informal space within our office HQ where we have displayed all new pieces from the current collection. We welcome customers to come in to try things on and shop in person! As an online-only brand, this is a rare opportunity and perfect for those visiting London, or wanting to find their size.

Enjoy the luxury of trying on multiple pieces and discover the styles and sizes that work for you.

Please contact us to let us know when you would like to come in. We also welcome short notice visits, please contact us at least 30 minutes before you would like to visit:

Talk to us via our websiteLiveChat, emailinfo@serenabutelondon.comor call us on:+44(0)20 3862 6060