To celebrate the launch of our new Spring/Summer collection, we are opening the doors of our Notting Hill HQ to host an exclusive in-person shopping experience.

As an online-only brand, this is a truly rare opportunity not to be missed.

We are inviting you and your friends to join us to try on and shop our latest collections, showcasing classic styles as well as brand new never-seen before pieces. Enjoy the luxury of trying on multiple pieces and discover the styles and sizes that work for you.

This exclusive opportunity is completely complementary and will run for 5 weeks only.

We welcome you to book a slot individually, or with a group of friends. Spaces are limited - don't miss this opportunity!

Spaces are available on all weekdays from Tuesday 2nd April - Tuesday 30th April. Out of hours/evening appointments available upon request.

How To Book Your Appointment

How To Book Your Appointment

Contact us with your preferred date/s and our team will be in touch with further details and to arrange your time:

Email: cecilia@serenabutelondon.com

Phone: +44 (0)20 3862 6060 (9am - 5pm GMT Mon - Fri)

WhatsApp Message: ‪+44 7512 349539‬ (9am - 5pm GMT Mon - Fri)

Upon receiving your request, our Customer Service Executive Cecilia will be in contact to arrange further details.

Explore the first capsules of our latest collection...

Update your wardrobe staple shirts...

Beautifully cut trousers in sustainable fabrics...