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  • “Neon”
  • “Broderie”
  • “Denim”
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  • “Knitwear”
  • “Henley”
  • “Trousers”
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Please do contact us for any reason, we would love to help.

Chat with us Live chat

WhatsApp us +44 7512 349 539‬

Email us info@serenabutelondon.com

Call us +44(0)20 3862 6060

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

Cotton

We use only the finest high-thread-count cotton, woven into supple, softly draping fabrics that feel as good as they look. Our cotton is fully biodegradable, sourced from Italian producers who are committed to responsible farming — embracing sustainable practices and reducing environmental impact at every step. 

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Featured
Price, low to high
Price, high to low
NEW IN
Broderie Bodice Top - White picture #1
Broderie Bodice Top - White picture #2
Broderie Bodice Top - White picture #3
Broderie Bodice Top - White picture #4
Broderie Bodice Top
$250.00 USD
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NEW IN
Broderie Bodice Top - Red picture #1
Broderie Bodice Top - Red picture #2
Broderie Bodice Top - Red picture #3
Broderie Bodice Top - Red picture #4
Broderie Bodice Top
$250.00 USD
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Broderie Bodice Top - Navy Blue picture #1
Broderie Bodice Top - Navy Blue picture #2
Broderie Bodice Top - Navy Blue picture #3
Broderie Bodice Top - Navy Blue picture #4
Broderie Bodice Top
$250.00 USD
UK6 UK8 UK10 UK12 UK14
UK16
NEW IN
Broderie Drawstring Shirt - White picture #1
Broderie Drawstring Shirt - White picture #2
Broderie Drawstring Shirt - White picture #3
Broderie Drawstring Shirt - White picture #4
Broderie Drawstring Shirt
$355.00 USD
S M L
NEW IN
Broderie Drawstring Shirt - Red picture #1
Broderie Drawstring Shirt - Red picture #2
Broderie Drawstring Shirt - Red picture #3
Broderie Drawstring Shirt - Red picture #4
Broderie Drawstring Shirt
$355.00 USD
S M L
NEW IN
Broderie Drawstring Shirt - Navy Blue picture #1
Broderie Drawstring Shirt - Navy Blue picture #2
Broderie Drawstring Shirt - Navy Blue picture #3
Broderie Drawstring Shirt - Navy Blue picture #4
Broderie Drawstring Shirt
$355.00 USD
S M L
NEW IN
Broderie Summer Jogger - Red picture #1
Broderie Summer Jogger - Red picture #2
Broderie Summer Jogger - Red picture #3
Broderie Summer Jogger - Red picture #4
Broderie Summer Jogger
$445.00 USD
S M L
NEW IN
Broderie Tapered Balloon Trouser - White picture #1
Broderie Tapered Balloon Trouser - White picture #2
Broderie Tapered Balloon Trouser - White picture #3
Broderie Tapered Balloon Trouser - White picture #4
Broderie Tapered Balloon Trouser
$445.00 USD
S M L
NEW IN
Broderie Summer Jogger - Navy Blue picture #1
Broderie Summer Jogger - Navy Blue picture #2
Broderie Summer Jogger - Navy Blue picture #3
Broderie Summer Jogger - Navy Blue picture #4
Broderie Summer Jogger
$445.00 USD
S M L
NEW IN
Cotton Balloon Trouser - White picture #1
Cotton Balloon Trouser - White picture #2
Cotton Balloon Trouser - White picture #3
Cotton Balloon Trouser - White picture #4
Cotton Balloon Trouser
$445.00 USD
S M L
NEW IN
Cotton Balloon Trouser - Navy Blue picture #1
Cotton Balloon Trouser - Navy Blue picture #2
Cotton Balloon Trouser
$445.00 USD
S M L
NEW IN
Cotton Balloon Trouser - Rosa Pink picture #1
Cotton Balloon Trouser - Rosa Pink picture #2
Cotton Balloon Trouser
$445.00 USD
S M L
NEW IN
Cotton V Neck Midi Dress - White picture #1
Cotton V Neck Midi Dress - White picture #2
Cotton V Neck Midi Dress - White picture #3
Cotton V Neck Midi Dress - White picture #4
Cotton V Neck Midi Dress
$445.00 USD
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Cotton V Neck Midi Dress - Navy Blue picture #1
Cotton V Neck Midi Dress - Navy Blue picture #2
Cotton V Neck Midi Dress - Navy Blue picture #3
Cotton V Neck Midi Dress - Navy Blue picture #4
Cotton V Neck Midi Dress
$445.00 USD
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40% OFF
Cotton Oversized Shirt - White picture #1
Cotton Oversized Shirt - White picture #2
Cotton Oversized Shirt - White picture #3
Cotton Oversized Shirt - White picture #4
Cotton Oversized Shirt
$140.00 USD $230.00 USD
S M L
SALE
30% OFF
Cotton Gabardine Dropped Shoulder Jacket - Grey picture #1
Cotton Gabardine Dropped Shoulder Jacket - Grey picture #2
Cotton Gabardine Dropped Shoulder Jacket - Grey picture #3
Cotton Gabardine Dropped Shoulder Jacket - Grey picture #4
Cotton Gabardine Dropped Shoulder Jacket
$410.00 USD $580.00 USD
S M L
SALE
30% OFF
Cotton Gabardine Barrel Leg Cargo Trouser - Grey picture #1
Cotton Gabardine Barrel Leg Cargo Trouser - Grey picture #2
Cotton Gabardine Barrel Leg Cargo Trouser - Grey picture #3
Cotton Gabardine Barrel Leg Cargo Trouser - Grey picture #4
Cotton Gabardine Barrel Leg Cargo Trouser
$415.00 USD $595.00 USD
UK6 UK8 UK10 UK12 UK14 UK16
SALE
30% OFF
Cotton Gabardine Dropped Shoulder Jacket - Cornflower Blue picture #1
Cotton Gabardine Dropped Shoulder Jacket - Cornflower Blue picture #2
Cotton Gabardine Dropped Shoulder Jacket - Cornflower Blue picture #3
Cotton Gabardine Dropped Shoulder Jacket - Cornflower Blue picture #4
Cotton Gabardine Dropped Shoulder Jacket
$410.00 USD $580.00 USD
S M L
SALE
30% OFF
Cotton Gabardine Barrel Leg Cargo Trouser - Cornflower Blue picture #1
Cotton Gabardine Barrel Leg Cargo Trouser - Cornflower Blue picture #2
Cotton Gabardine Barrel Leg Cargo Trouser - Cornflower Blue picture #3
Cotton Gabardine Barrel Leg Cargo Trouser - Cornflower Blue picture #4
Cotton Gabardine Barrel Leg Cargo Trouser
$415.00 USD $595.00 USD
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SALE
30% OFF
Cotton Gabardine Dropped Shoulder Jacket - Bright Pink picture #1
Cotton Gabardine Dropped Shoulder Jacket - Bright Pink picture #2
Cotton Gabardine Dropped Shoulder Jacket - Bright Pink picture #3
Cotton Gabardine Dropped Shoulder Jacket - Bright Pink picture #4
Cotton Gabardine Dropped Shoulder Jacket
$410.00 USD $580.00 USD
S M L
SALE
30% OFF
Cotton Gabardine Barrel Leg Cargo Trouser - Bright Pink picture #1
Cotton Gabardine Barrel Leg Cargo Trouser - Bright Pink picture #2
Cotton Gabardine Barrel Leg Cargo Trouser - Bright Pink picture #3
Cotton Gabardine Barrel Leg Cargo Trouser - Bright Pink picture #4
Cotton Gabardine Barrel Leg Cargo Trouser
$415.00 USD $595.00 USD
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
LOW STOCK
Chambray Slouchy Joggers - Dark Navy picture #1
Chambray Slouchy Joggers - Dark Navy picture #2
Chambray Slouchy Joggers - Dark Navy picture #3
Chambray Slouchy Joggers - Dark Navy picture #4
Chambray Slouchy Joggers
$415.00 USD
UK6
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NEW IN
LOW STOCK
Chambray Serena Shirt - Dark Navy picture #1
Chambray Serena Shirt - Dark Navy picture #2
Chambray Serena Shirt - Dark Navy picture #3
Chambray Serena Shirt - Dark Navy picture #4
Chambray Serena Shirt
$295.00 USD
UK6
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NEW IN
LOW STOCK
Chambray Cargo Jumpsuit - Dark Navy picture #1
Chambray Cargo Jumpsuit - Dark Navy picture #2
Chambray Cargo Jumpsuit - Dark Navy picture #3
Chambray Cargo Jumpsuit - Dark Navy picture #4
Chambray Cargo Jumpsuit
$715.00 USD
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SALE
30% OFF
Fitted Blazer - Navy Blue picture #1
Fitted Blazer - Navy Blue picture #2
Fitted Blazer - Navy Blue picture #3
Fitted Blazer - Navy Blue picture #4
Fitted Blazer
$505.00 USD $715.00 USD
UK6
UK8
UK10 UK12 UK14 UK16
NEW IN
Barrel Leg Denim Jeans - Dark Blue picture #1
Barrel Leg Denim Jeans - Dark Blue picture #2
Barrel Leg Denim Jeans - Dark Blue picture #3
Barrel Leg Denim Jeans - Dark Blue picture #4
Barrel Leg Denim Jeans
$485.00 USD
UK6
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NEW IN
Wide Leg Denim Jeans - Dark Blue picture #1
Wide Leg Denim Jeans - Dark Blue picture #2
Wide Leg Denim Jeans - Dark Blue picture #3
Wide Leg Denim Jeans - Dark Blue picture #4
Wide Leg Denim Jeans
$485.00 USD
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SALE
30% OFF
Silk Blend Open Neck Henley - Rose Petal picture #1
Silk Blend Open Neck Henley - Rose Petal picture #2
Silk Blend Open Neck Henley - Rose Petal picture #3
Silk Blend Open Neck Henley - Rose Petal picture #4
Silk Blend Open Neck Henley
$260.00 USD $370.00 USD
XS
S
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XL
SALE
30% OFF
LOW STOCK
Silk Blend Open Neck Henley - Green Flash picture #1
Silk Blend Open Neck Henley - Green Flash picture #2
Silk Blend Open Neck Henley - Green Flash picture #3
Silk Blend Open Neck Henley - Green Flash picture #4
Silk Blend Open Neck Henley
$260.00 USD $370.00 USD
XS
S
M
L
XL
NEW IN
Wide Leg Denim Jeans - Light Blue picture #1
Wide Leg Denim Jeans - Light Blue picture #2
Wide Leg Denim Jeans - Light Blue picture #3
Wide Leg Denim Jeans - Light Blue picture #4
Wide Leg Denim Jeans
$485.00 USD
UK6
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NEW IN
LOW STOCK
Barrel Leg Denim Jeans - Light Blue picture #1
Barrel Leg Denim Jeans - Light Blue picture #2
Barrel Leg Denim Jeans - Light Blue picture #3
Barrel Leg Denim Jeans - Light Blue picture #4
Barrel Leg Denim Jeans
$485.00 USD
UK6
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SALE
40% OFF
LOW STOCK
Johnny Fitted Shirt - White picture #1
Johnny Fitted Shirt - White picture #2
Johnny Fitted Shirt - White picture #3
Johnny Fitted Shirt - White picture #4
Johnny Fitted Shirt
$140.00 USD $230.00 USD
UK6
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SALE
40% OFF
LOW STOCK
Johnny Fitted Shirt - Pale Blue picture #1
Johnny Fitted Shirt - Pale Blue picture #2
Johnny Fitted Shirt - Pale Blue picture #3
Johnny Fitted Shirt - Pale Blue picture #4
Johnny Fitted Shirt
$140.00 USD $230.00 USD
UK6
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SALE
30% OFF
Denim Tote Bag - Dark Blue picture #1
Denim Tote Bag - Dark Blue picture #2
Denim Tote Bag - Dark Blue picture #3
Denim Tote Bag
$46.00 USD $68.00 USD
SALE
30% OFF
Denim Tote Bag - Light Blue picture #1
Denim Tote Bag - Light Blue picture #2
Denim Tote Bag - Light Blue picture #3
Denim Tote Bag - Light Blue picture #4
Denim Tote Bag
$46.00 USD $68.00 USD
SALE
40% OFF
Jersey Long Sleeve T-Shirt - Pale Pink picture #1
Jersey Long Sleeve T-Shirt - Pale Pink picture #2
Jersey Long Sleeve T-Shirt - Pale Pink picture #3
Jersey Long Sleeve T-Shirt - Pale Pink picture #4
Jersey Long Sleeve T-Shirt
$68.00 USD $115.00 USD
XS
S
M
L XL
SALE
40% OFF
Jersey Long Sleeve T-Shirt - Pale Blue picture #1
Jersey Long Sleeve T-Shirt - Pale Blue picture #2
Jersey Long Sleeve T-Shirt - Pale Blue picture #3
Jersey Long Sleeve T-Shirt - Pale Blue picture #4
Jersey Long Sleeve T-Shirt
$68.00 USD $115.00 USD
XS
S
M L XL
SALE
40% OFF
OUT OF STOCK
Jersey Long Sleeve T-Shirt - Navy Blue picture #1
Jersey Long Sleeve T-Shirt - Navy Blue picture #2
Jersey Long Sleeve T-Shirt - Navy Blue picture #3
Jersey Long Sleeve T-Shirt - Navy Blue picture #4
Jersey Long Sleeve T-Shirt
$68.00 USD $115.00 USD
XS
S
M
L
XL
SALE
50% OFF
LOW STOCK
Cotton Oversized Shirt - Green Stripe picture #1
Cotton Oversized Shirt - Green Stripe picture #2
Cotton Oversized Shirt - Green Stripe picture #3
Cotton Oversized Shirt - Green Stripe picture #4
Cotton Oversized Shirt
$135.00 USD $265.00 USD
S
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L
SALE
40% OFF
50% OFF
Cotton Oversized Shirt - Burgundy Stripe picture #1
Cotton Oversized Shirt - Burgundy Stripe picture #2
Cotton Oversized Shirt - Burgundy Stripe picture #3
Cotton Oversized Shirt - Burgundy Stripe picture #4
Cotton Oversized Shirt
$160.00 USD $265.00 USD
S
M
L
SALE
40% OFF
Cotton Oversized Shirt - Frosted Teal picture #1
Cotton Oversized Shirt - Frosted Teal picture #2
Cotton Oversized Shirt - Frosted Teal picture #3
Cotton Oversized Shirt - Frosted Teal picture #4
Cotton Oversized Shirt
$140.00 USD $230.00 USD
S M L
SALE
40% OFF
Cotton Oversized Shirt - Butter Yellow picture #1
Cotton Oversized Shirt - Butter Yellow picture #2
Cotton Oversized Shirt - Butter Yellow picture #3
Cotton Oversized Shirt - Butter Yellow picture #4
Cotton Oversized Shirt
$140.00 USD $230.00 USD
S M L
SALE
40% OFF
Cotton Johnny Shirt - Navy Blue Stripe picture #1
Cotton Johnny Shirt - Navy Blue Stripe picture #2
Cotton Johnny Shirt - Navy Blue Stripe picture #3
Cotton Johnny Shirt - Navy Blue Stripe picture #4
Cotton Johnny Shirt
$140.00 USD $230.00 USD
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SALE
40% OFF
LOW STOCK
Cotton Johnny Shirt - Burgundy Stripe picture #1
Cotton Johnny Shirt - Burgundy Stripe picture #2
Cotton Johnny Shirt - Burgundy Stripe picture #3
Cotton Johnny Shirt - Burgundy Stripe picture #4
Cotton Johnny Shirt
$140.00 USD $230.00 USD
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UK8
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SALE
40% OFF
Johnny Fitted Shirt - Pale Pink picture #1
Johnny Fitted Shirt - Pale Pink picture #2
Johnny Fitted Shirt - Pale Pink picture #3
Johnny Fitted Shirt - Pale Pink picture #4
Johnny Fitted Shirt
$140.00 USD $230.00 USD
UK6
UK8
UK10 UK12 UK14 UK16
NEW IN
OUT OF STOCK
Cotton Short Sleeve T-Shirt - Shocking Pink picture #1
Cotton Short Sleeve T-Shirt - Shocking Pink picture #2
Cotton Short Sleeve T-Shirt - Shocking Pink picture #3
Cotton Short Sleeve T-Shirt - Shocking Pink picture #4
Cotton Short Sleeve T-Shirt
$76.00 USD
XS
S
M
L
XL
NEW IN
OUT OF STOCK
Cotton Short Sleeve T-Shirt - Classic Green picture #1
Cotton Short Sleeve T-Shirt - Classic Green picture #2
Cotton Short Sleeve T-Shirt - Classic Green picture #3
Cotton Short Sleeve T-Shirt - Classic Green picture #4
Cotton Short Sleeve T-Shirt
$76.00 USD
XS
S
M
L
XL
NEW IN
OUT OF STOCK
Cotton Short Sleeve T-Shirt - Lime Yellow picture #1
Cotton Short Sleeve T-Shirt - Lime Yellow picture #2
Cotton Short Sleeve T-Shirt - Lime Yellow picture #3
Cotton Short Sleeve T-Shirt - Lime Yellow picture #4
Cotton Short Sleeve T-Shirt
$76.00 USD
XS
S
M
L
XL
NEW IN
OUT OF STOCK
Cotton Short Sleeve T-Shirt - Aqua picture #1
Cotton Short Sleeve T-Shirt - Aqua picture #2
Cotton Short Sleeve T-Shirt - Aqua picture #3
Cotton Short Sleeve T-Shirt - Aqua picture #4
Cotton Short Sleeve T-Shirt
$76.00 USD
XS
S
M
L
XL

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