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  • Serena Styles

Serena Styles

Serena has chosen her favourite pieces from her newest collections, classic styles that require minimal effort and deliver maximum impact. Shop our founder's top picks here.

6
8
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16
XS
S
M
L
XL
Black
Blue
Brown
Cream
Ecru
Green
Grey
Navy
Pink
Red
White
Cashmere
Cotton
Natural fabric
Viscose
Wool
Featured
Price, low to high
Price, high to low
50% OFF
SERENA LOVES
Wool Pinstripe Pleated Trouser - Black/Pink picture #1
Wool Pinstripe Pleated Trouser - Black/Pink picture #2
Wool Pinstripe Pleated Trouser - Black/Pink picture #3
Wool Pinstripe Pleated Trouser - Black/Pink picture #4
Wool Pinstripe Pleated Trouser
$271.00 $541.00
6 8 10 12 14 16
50% OFF
SERENA LOVES
LOW STOCK
Ribbed Henley Top - Black picture #1
Ribbed Henley Top - Black picture #2
Ribbed Henley Top - Black picture #3
Ribbed Henley Top - Black picture #4
Ribbed Henley Top
$100.00 $199.00
XS S M L XL
50% OFF
SERENA LOVES
Wool Pinstripe Waistcoat - Black/Pink picture #1
Wool Pinstripe Waistcoat - Black/Pink picture #2
Wool Pinstripe Waistcoat - Black/Pink picture #3
Wool Pinstripe Waistcoat - Black/Pink picture #4
Wool Pinstripe Waistcoat
$189.00 $377.00
6 8 10 12 14 16
50% OFF
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #1
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #2
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #3
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #4
Wool Pinstripe Boyfriend Shirt
$202.00 $404.00
S M L
50% OFF
Wool Pinstripe Utility Trouser - Black/Pink picture #1
Wool Pinstripe Utility Trouser - Black/Pink picture #2
Wool Pinstripe Utility Trouser - Black/Pink picture #3
Wool Pinstripe Utility Trouser - Black/Pink picture #4
Wool Pinstripe Utility Trouser
$257.00 $513.00
6 8 10 12 14 16
50% OFF
Ribbed Henley Top - Red picture #1
Ribbed Henley Top - Red picture #2
Ribbed Henley Top - Red picture #3
Ribbed Henley Top - Red picture #4
Ribbed Henley Top
$100.00 $199.00
XS S M L XL
Winter Layering

Winter Layering

Shop Serena's Cold Weather Favourites
50% OFF
Wool Pinstripe Utility Trouser - Navy/Green picture #1
Wool Pinstripe Utility Trouser - Navy/Green picture #2
Wool Pinstripe Utility Trouser - Navy/Green picture #3
Wool Pinstripe Utility Trouser - Navy/Green picture #4
Wool Pinstripe Utility Trouser
$257.00 $513.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Ribbed Henley Top - Navy picture #1
Ribbed Henley Top - Navy picture #2
Ribbed Henley Top - Navy picture #3
Ribbed Henley Top - Navy picture #4
Ribbed Henley Top
$100.00 $199.00
XS S M L XL
50% OFF
LOW STOCK
Boyfriend Blazer - Midnight Navy picture #1
Boyfriend Blazer - Midnight Navy picture #2
Boyfriend Blazer - Midnight Navy picture #3
Boyfriend Blazer - Midnight Navy picture #4
Boyfriend Blazer
$397.00 $794.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Wool Pinstripe Pleated Trouser - Navy/Green picture #1
Wool Pinstripe Pleated Trouser - Navy/Green picture #2
Wool Pinstripe Pleated Trouser - Navy/Green picture #3
Wool Pinstripe Pleated Trouser - Navy/Green picture #4
Wool Pinstripe Pleated Trouser
$271.00 $541.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #1
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #2
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #3
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #4
Wool Pinstripe Boyfriend Shirt
$202.00 $404.00
S M L
50% OFF
Wool Pinstripe Waistcoat - Navy/Green picture #1
Wool Pinstripe Waistcoat - Navy/Green picture #2
Wool Pinstripe Waistcoat - Navy/Green picture #3
Wool Pinstripe Waistcoat - Navy/Green picture #4
Wool Pinstripe Waistcoat
$189.00 $377.00
6 8 10 12 14 16
50% OFF
Round Neck Cardigan - Light Grey picture #1
Round Neck Cardigan - Light Grey picture #2
Round Neck Cardigan - Light Grey picture #3
Round Neck Cardigan - Light Grey picture #4
Round Neck Cardigan
$202.00 $404.00
XS S M L XL
50% OFF
OUT OF STOCK
Round Neck Cardigan - Black picture #1
Round Neck Cardigan - Black picture #2
Round Neck Cardigan - Black picture #3
Round Neck Cardigan - Black picture #4
Round Neck Cardigan
$202.00 $404.00
XS S M L XL
Autumn/Winter 2024

Autumn/Winter 2024

Serena's AW24 Favourites
50% OFF
SERENA LOVES
Striped Lace Up Shirt - White/Black picture #1
Striped Lace Up Shirt - White/Black picture #2
Striped Lace Up Shirt - White/Black picture #3
Striped Lace Up Shirt - White/Black picture #4
Striped Lace Up Shirt
$120.00 $240.00
S M L
50% OFF
Relaxed Wide Leg Trouser - Black picture #1
Relaxed Wide Leg Trouser - Black picture #2
Relaxed Wide Leg Trouser - Black picture #3
Relaxed Wide Leg Trouser - Black picture #4
Relaxed Wide Leg Trouser
$257.00 $513.00
6 8 10 12 14 16
50% OFF
Round Neck Cardigan - Cream picture #1
Round Neck Cardigan - Cream picture #2
Round Neck Cardigan - Cream picture #3
Round Neck Cardigan - Cream picture #4
Round Neck Cardigan
$202.00 $404.00
XS S M L XL
50% OFF
SERENA LOVES
Cargo Trouser '24 - Ecru picture #1
Cargo Trouser '24 - Ecru picture #2
Cargo Trouser '24 - Ecru picture #3
Cargo Trouser '24 - Ecru picture #4
Cargo Trouser '24
$240.00 $479.00
6 8 10 12 14 16
50% OFF
Cotton George Shirt - White picture #1
Cotton George Shirt - White picture #2
Cotton George Shirt - White picture #3
Cotton George Shirt - White picture #4
Cotton George Shirt
$103.00 $206.00
S M L
50% OFF
SERENA LOVES
Cargo Jacket - Ecru picture #1
Cargo Jacket - Ecru picture #2
Cargo Jacket - Ecru picture #3
Cargo Jacket - Ecru picture #4
Cargo Jacket
$257.00 $513.00
6 8 10 12 14 16
Workwear

Workwear

Shop Serena's Workwear Favourites
50% OFF
LOW STOCK
Round Neck Jumper - Cream picture #1
Round Neck Jumper - Cream picture #2
Round Neck Jumper - Cream picture #3
Round Neck Jumper - Cream picture #4
Round Neck Jumper
$189.00 $377.00
XS S M L XL
50% OFF
Classic Trouser '24 - Ecru picture #1
Classic Trouser '24 - Ecru picture #2
Classic Trouser '24 - Ecru picture #3
Classic Trouser '24 - Ecru picture #4
Classic Trouser '24
$223.00 $445.00
6 8 10 12 14 16
50% OFF
Cotton Classic Shirt - White picture #1
Cotton Classic Shirt - White picture #2
Cotton Classic Shirt - White picture #3
Cotton Classic Shirt - White picture #4
Cotton Classic Shirt
$103.00 $206.00
6 8 10 12 14 16
50% OFF
SERENA LOVES
LOW STOCK
Cargo Jumpsuit - Ecru picture #1
Cargo Jumpsuit - Ecru picture #2
Cargo Jumpsuit - Ecru picture #3
Cargo Jumpsuit - Ecru picture #4
Cargo Jumpsuit
$339.00 $677.00
6 8 10 12 14 16
50% OFF
Cargo Jacket - Slate Grey picture #1
Cargo Jacket - Slate Grey picture #2
Cargo Jacket - Slate Grey picture #3
Cargo Jacket - Slate Grey picture #4
Cargo Jacket
$257.00 $513.00
6 8 10 12 14 16
50% OFF
Cargo Trouser '24 - Slate Grey picture #1
Cargo Trouser '24 - Slate Grey picture #2
Cargo Trouser '24 - Slate Grey picture #3
Cargo Trouser '24 - Slate Grey picture #4
Cargo Trouser '24
$240.00 $479.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Cargo Jumpsuit - Slate Grey picture #1
Cargo Jumpsuit - Slate Grey picture #2
Cargo Jumpsuit - Slate Grey picture #3
Cargo Jumpsuit - Slate Grey picture #4
Cargo Jumpsuit
$339.00 $677.00
6 8 10 12 14 16
50% OFF
Classic Trouser '24 - Slate Grey picture #1
Classic Trouser '24 - Slate Grey picture #2
Classic Trouser '24 - Slate Grey picture #3
Classic Trouser '24 - Slate Grey picture #4
Classic Trouser '24
$223.00 $445.00
6 8 10 12 14 16
Classic Cotton

Classic Cotton

Shop Serena's Easy Cotton Favourites
50% OFF
LOW STOCK
Cotton Classic Shirt - Blue Herringbone picture #1
Cotton Classic Shirt - Blue Herringbone picture #2
Cotton Classic Shirt - Blue Herringbone picture #3
Cotton Classic Shirt - Blue Herringbone picture #4
Cotton Classic Shirt
$103.00 $206.00
6 8 10 12 14 16
50% OFF
Cotton George Shirt - Blue Herringbone picture #1
Cotton George Shirt - Blue Herringbone picture #2
Cotton George Shirt - Blue Herringbone picture #3
Cotton George Shirt - Blue Herringbone picture #4
Cotton George Shirt
$103.00 $206.00
S M L
50% OFF
Cargo Trouser '24 - Chocolate Brown picture #1
Cargo Trouser '24 - Chocolate Brown picture #2
Cargo Trouser '24 - Chocolate Brown picture #3
Cargo Trouser '24 - Chocolate Brown picture #4
Cargo Trouser '24
$240.00 $479.00
6 8 10 12 14 16
50% OFF
Cargo Jacket - Chocolate Brown picture #1
Cargo Jacket - Chocolate Brown picture #2
Cargo Jacket - Chocolate Brown picture #3
Cargo Jacket - Chocolate Brown picture #4
Cargo Jacket
$257.00 $513.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Round Neck Jumper - Pale Pink picture #1
Round Neck Jumper - Pale Pink picture #2
Round Neck Jumper - Pale Pink picture #3
Round Neck Jumper - Pale Pink picture #4
Round Neck Jumper
$189.00 $377.00
XS S M L XL
50% OFF
OUT OF STOCK
Cargo Jumpsuit - Chocolate Brown picture #1
Cargo Jumpsuit - Chocolate Brown picture #2
Cargo Jumpsuit - Chocolate Brown picture #3
Cargo Jumpsuit - Chocolate Brown picture #4
Cargo Jumpsuit
$339.00 $677.00
6 8 10 12 14 16
Knitwear

Knitwear

Shop Serena's Knitwear Favourites
50% OFF
Serena Shirt - Black picture #1
Serena Shirt - Black picture #2
Serena Shirt - Black picture #3
Serena Shirt - Black picture #4
Serena Shirt
$168.00 $335.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Round Neck Jumper - Black picture #1
Round Neck Jumper - Black picture #2
Round Neck Jumper - Black picture #3
Round Neck Jumper - Black picture #4
Round Neck Jumper
$189.00 $377.00
XS S M L XL
50% OFF
Boyfriend Trouser '24 - Black/Bright Green picture #1
Boyfriend Trouser '24 - Black/Bright Green picture #2
Boyfriend Trouser '24 - Black/Bright Green picture #3
Boyfriend Trouser '24 - Black/Bright Green picture #4
Boyfriend Trouser '24
$223.00 $445.00
6 8 10 12 14 16
50% OFF
Serena Shirt - Bright Green picture #1
Serena Shirt - Bright Green picture #2
Serena Shirt - Bright Green picture #3
Serena Shirt - Bright Green picture #4
Serena Shirt
$168.00 $335.00
6 8 10 12 14 16
50% OFF
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #1
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #2
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #3
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #4
Colour Block Boyfriend Shirt
$189.00 $377.00
S M L
50% OFF
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #1
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #2
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #3
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #4
Boyfriend Trouser '24
$223.00 $445.00
6 8 10 12 14 16
50% OFF
Summer Trouser '24 - Pastel Pink picture #1
Summer Trouser '24 - Pastel Pink picture #2
Summer Trouser '24 - Pastel Pink picture #3
Summer Trouser '24 - Pastel Pink picture #4
Summer Trouser '24
$202.00 $404.00
6 8 10 12 14 16
50% OFF
MADE IN LONDON
Military Cargo Trouser - Ecru picture #1
Military Cargo Trouser - Ecru picture #2
Military Cargo Trouser - Ecru picture #3
Military Cargo Trouser - Ecru picture #4
Military Cargo Trouser
$226.00 $452.00
6 8 10 12 14 16
50% OFF
OUT OF STOCK
Slouchy Wide Leg Trouser - Midnight Navy picture #1
Slouchy Wide Leg Trouser - Midnight Navy picture #2
Slouchy Wide Leg Trouser - Midnight Navy picture #3
Slouchy Wide Leg Trouser - Midnight Navy picture #4
Slouchy Wide Leg Trouser
$240.00 $479.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Military Shirt - Midnight Navy picture #1
Military Shirt - Midnight Navy picture #2
Military Shirt - Midnight Navy picture #3
Military Shirt - Midnight Navy picture #4
Military Shirt
$189.00 $377.00
S M L
50% OFF
MADE IN LONDON
Military Cargo Trouser - Midnight Navy picture #1
Military Cargo Trouser - Midnight Navy picture #2
Military Cargo Trouser - Midnight Navy picture #3
Military Cargo Trouser - Midnight Navy picture #4
Military Cargo Trouser
$226.00 $452.00
6 8 10 12 14 16
CASHMERE BLEND
50% OFF
Pointelle Cardigan - Cream picture #1
Pointelle Cardigan - Cream picture #2
Pointelle Cardigan - Cream picture #3
Pointelle Cardigan - Cream picture #4
Pointelle Cardigan
$219.00 $438.00
S M L
50% OFF
LOW STOCK
Military Shirt - Ecru picture #1
Military Shirt - Ecru picture #2
Military Shirt - Ecru picture #3
Military Shirt - Ecru picture #4
Military Shirt
$189.00 $377.00
S M L
50% OFF
MADE IN LONDON
Military Cargo Trouser - Black picture #1
Military Cargo Trouser - Black picture #2
Military Cargo Trouser - Black picture #3
Military Cargo Trouser - Black picture #4
Military Cargo Trouser
$226.00 $452.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Pointelle Fitted Jumper - Black picture #1
Pointelle Fitted Jumper - Black picture #2
Pointelle Fitted Jumper - Black picture #3
Pointelle Fitted Jumper - Black picture #4
Pointelle Fitted Jumper
$202.00 $404.00
S M L
50% OFF
LOW STOCK
Military Maxi Skirt - Black picture #1
Military Maxi Skirt - Black picture #2
Military Maxi Skirt - Black picture #3
Military Maxi Skirt - Black picture #4
Military Maxi Skirt
$219.00 $438.00
6 8 10 12 14 16
50% OFF
MADE IN LONDON
Military Cargo Trouser - Dark Khaki picture #1
Military Cargo Trouser - Dark Khaki picture #2
Military Cargo Trouser - Dark Khaki picture #3
Military Cargo Trouser - Dark Khaki picture #4
Military Cargo Trouser
$226.00 $452.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Military Shirt - Dark Khaki picture #1
Military Shirt - Dark Khaki picture #2
Military Shirt - Dark Khaki picture #3
Military Shirt - Dark Khaki picture #4
Military Shirt
$189.00 $377.00
S M L
50% OFF
LOW STOCK
Matte Satin Utility Shirt - Navy Dusk picture #1
Matte Satin Utility Shirt - Navy Dusk picture #2
Matte Satin Utility Shirt - Navy Dusk picture #3
Matte Satin Utility Shirt - Navy Dusk picture #4
Matte Satin Utility Shirt
$223.00 $445.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Matte Satin Utility Trouser - Navy Dusk picture #1
Matte Satin Utility Trouser - Navy Dusk picture #2
Matte Satin Utility Trouser - Navy Dusk picture #3
Matte Satin Utility Trouser - Navy Dusk picture #4
Matte Satin Utility Trouser
$233.00 $465.00
6 8 10 12 14 16
SELLING FAST
50% OFF
Matte Satin Utility Shirt - Forest Green picture #1
Matte Satin Utility Shirt - Forest Green picture #2
Matte Satin Utility Shirt - Forest Green picture #3
Matte Satin Utility Shirt - Forest Green picture #4
Matte Satin Utility Shirt
$223.00 $445.00
6 8 10 12 14 16
50% OFF
LOW STOCK
Matte Satin Utility Trouser - Forest Green picture #1
Matte Satin Utility Trouser - Forest Green picture #2
Matte Satin Utility Trouser - Forest Green picture #3
Matte Satin Utility Trouser - Forest Green picture #4
Matte Satin Utility Trouser
$233.00 $465.00
6 8 10 12 14 16

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