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  • Home
  • Serena Styles

Serena Styles

Serena has chosen her favourite pieces from her newest collections, classic styles that require minimal effort and deliver maximum impact. Shop our founder's top picks here.

6
8
10
12
14
16
XS
S
M
L
XL
Black
Blue
Brown
Cream
Ecru
Green
Grey
Navy
Pink
Red
White
Cashmere
Cotton
Natural fabric
Viscose
Wool
Featured
Price, low to high
Price, high to low
SERENA LOVES
Wool Pinstripe Pleated Trouser - Black/Pink picture #1
Wool Pinstripe Pleated Trouser - Black/Pink picture #2
Wool Pinstripe Pleated Trouser - Black/Pink picture #3
Wool Pinstripe Pleated Trouser - Black/Pink picture #4
Wool Pinstripe Pleated Trouser
$541.00
6 8 10 12 14 16
SERENA LOVES
Ribbed Henley Top - Black picture #1
Ribbed Henley Top - Black picture #2
Ribbed Henley Top - Black picture #3
Ribbed Henley Top - Black picture #4
Ribbed Henley Top
$199.00
XS S M L XL
SERENA LOVES
Wool Pinstripe Waistcoat - Black/Pink picture #1
Wool Pinstripe Waistcoat - Black/Pink picture #2
Wool Pinstripe Waistcoat - Black/Pink picture #3
Wool Pinstripe Waistcoat - Black/Pink picture #4
Wool Pinstripe Waistcoat
$377.00
6 8 10 12 14 16
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #1
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #2
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #3
Wool Pinstripe Boyfriend Shirt - Black/Pink picture #4
Wool Pinstripe Boyfriend Shirt
$404.00
S M L
Wool Pinstripe Utility Trouser - Black/Pink picture #1
Wool Pinstripe Utility Trouser - Black/Pink picture #2
Wool Pinstripe Utility Trouser - Black/Pink picture #3
Wool Pinstripe Utility Trouser - Black/Pink picture #4
Wool Pinstripe Utility Trouser
$513.00
6 8 10 12 14 16
Ribbed Henley Top - Red picture #1
Ribbed Henley Top - Red picture #2
Ribbed Henley Top - Red picture #3
Ribbed Henley Top - Red picture #4
Ribbed Henley Top
$199.00
XS S M L XL
Winter Layering

Winter Layering

Shop Serena's Cold Weather Favourites
Wool Pinstripe Utility Trouser - Navy/Green picture #1
Wool Pinstripe Utility Trouser - Navy/Green picture #2
Wool Pinstripe Utility Trouser - Navy/Green picture #3
Wool Pinstripe Utility Trouser - Navy/Green picture #4
Wool Pinstripe Utility Trouser
$513.00
6 8 10 12 14 16
SERENA LOVES
Ribbed Henley Top - Navy picture #1
Ribbed Henley Top - Navy picture #2
Ribbed Henley Top - Navy picture #3
Ribbed Henley Top - Navy picture #4
Ribbed Henley Top
$199.00
XS S M L XL
Wool Pinstripe Pleated Trouser - Navy/Green picture #1
Wool Pinstripe Pleated Trouser - Navy/Green picture #2
Wool Pinstripe Pleated Trouser - Navy/Green picture #3
Wool Pinstripe Pleated Trouser - Navy/Green picture #4
Wool Pinstripe Pleated Trouser
$541.00
6 8 10 12 14 16
LOW STOCK
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #1
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #2
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #3
Wool Pinstripe Boyfriend Shirt - Navy/Green picture #4
Wool Pinstripe Boyfriend Shirt
$404.00
S M L
Wool Pinstripe Waistcoat - Navy/Green picture #1
Wool Pinstripe Waistcoat - Navy/Green picture #2
Wool Pinstripe Waistcoat - Navy/Green picture #3
Wool Pinstripe Waistcoat - Navy/Green picture #4
Wool Pinstripe Waistcoat
$377.00
6 8 10 12 14 16
NEW IN
Round Neck Cardigan - Light Grey picture #1
Round Neck Cardigan - Light Grey picture #2
Round Neck Cardigan - Light Grey picture #3
Round Neck Cardigan - Light Grey picture #4
Round Neck Cardigan
$404.00
XS S M L XL
NEW IN
Round Neck Cardigan - Black picture #1
Round Neck Cardigan - Black picture #2
Round Neck Cardigan - Black picture #3
Round Neck Cardigan - Black picture #4
Round Neck Cardigan
$404.00
XS S M L XL
SERENA LOVES
Striped Lace Up Shirt - White/Black picture #1
Striped Lace Up Shirt - White/Black picture #2
Striped Lace Up Shirt - White/Black picture #3
Striped Lace Up Shirt - White/Black picture #4
Striped Lace Up Shirt
$240.00
S M L
Autumn/Winter 2024

Autumn/Winter 2024

Serena's AW24 Favourites
NEW IN
Relaxed Wide Leg Trouser - Black picture #1
Relaxed Wide Leg Trouser - Black picture #2
Relaxed Wide Leg Trouser - Black picture #3
Relaxed Wide Leg Trouser - Black picture #4
Relaxed Wide Leg Trouser
$513.00
6 8 10 12 14 16
NEW IN
Round Neck Cardigan - Cream picture #1
Round Neck Cardigan - Cream picture #2
Round Neck Cardigan - Cream picture #3
Round Neck Cardigan - Cream picture #4
Round Neck Cardigan
$404.00
XS S M L XL
NEW IN
SERENA LOVES
Cargo Trouser '24 - Ecru picture #1
Cargo Trouser '24 - Ecru picture #2
Cargo Trouser '24 - Ecru picture #3
Cargo Trouser '24 - Ecru picture #4
Cargo Trouser '24
$479.00
6 8 10 12 14 16
NEW IN
Cotton George Shirt - White picture #1
Cotton George Shirt - White picture #2
Cotton George Shirt - White picture #3
Cotton George Shirt - White picture #4
Cotton George Shirt
$206.00
S M L
NEW IN
SERENA LOVES
Cargo Jacket - Ecru picture #1
Cargo Jacket - Ecru picture #2
Cargo Jacket - Ecru picture #3
Cargo Jacket - Ecru picture #4
Cargo Jacket
$513.00
6 8 10 12 14 16
NEW IN
Round Neck Jumper - Cream picture #1
Round Neck Jumper - Cream picture #2
Round Neck Jumper - Cream picture #3
Round Neck Jumper - Cream picture #4
Round Neck Jumper
$377.00
XS S M L XL
Workwear

Workwear

Shop Serena's Workwear Favourites
NEW IN
Classic Trouser '24 - Ecru picture #1
Classic Trouser '24 - Ecru picture #2
Classic Trouser '24 - Ecru picture #3
Classic Trouser '24 - Ecru picture #4
Classic Trouser '24
$445.00
6 8 10 12 14 16
NEW IN
Cotton Classic Shirt - White picture #1
Cotton Classic Shirt - White picture #2
Cotton Classic Shirt - White picture #3
Cotton Classic Shirt - White picture #4
Cotton Classic Shirt
$206.00
6 8 10 12 14 16
NEW IN
SERENA LOVES
Cargo Jumpsuit - Ecru picture #1
Cargo Jumpsuit - Ecru picture #2
Cargo Jumpsuit - Ecru picture #3
Cargo Jumpsuit - Ecru picture #4
Cargo Jumpsuit
$677.00
6 8 10 12 14 16
NEW IN
Cargo Jacket - Slate Grey picture #1
Cargo Jacket - Slate Grey picture #2
Cargo Jacket - Slate Grey picture #3
Cargo Jacket - Slate Grey picture #4
Cargo Jacket
$513.00
6 8 10 12 14 16
NEW IN
Cargo Trouser '24 - Slate Grey picture #1
Cargo Trouser '24 - Slate Grey picture #2
Cargo Trouser '24 - Slate Grey picture #3
Cargo Trouser '24 - Slate Grey picture #4
Cargo Trouser '24
$479.00
6 8 10 12 14 16
NEW IN
Cargo Jumpsuit - Slate Grey picture #1
Cargo Jumpsuit - Slate Grey picture #2
Cargo Jumpsuit - Slate Grey picture #3
Cargo Jumpsuit - Slate Grey picture #4
Cargo Jumpsuit
$677.00
6 8 10 12 14 16
NEW IN
Classic Trouser '24 - Slate Grey picture #1
Classic Trouser '24 - Slate Grey picture #2
Classic Trouser '24 - Slate Grey picture #3
Classic Trouser '24 - Slate Grey picture #4
Classic Trouser '24
$445.00
6 8 10 12 14 16
NEW IN
Cotton Classic Shirt - Blue Herringbone picture #1
Cotton Classic Shirt - Blue Herringbone picture #2
Cotton Classic Shirt - Blue Herringbone picture #3
Cotton Classic Shirt - Blue Herringbone picture #4
Cotton Classic Shirt
$206.00
6 8 10 12 14 16
Classic Cotton

Classic Cotton

Shop Serena's Easy Cotton Favourites
NEW IN
Cotton George Shirt - Blue Herringbone picture #1
Cotton George Shirt - Blue Herringbone picture #2
Cotton George Shirt - Blue Herringbone picture #3
Cotton George Shirt - Blue Herringbone picture #4
Cotton George Shirt
$206.00
S M L
NEW IN
Cargo Trouser '24 - Chocolate Brown picture #1
Cargo Trouser '24 - Chocolate Brown picture #2
Cargo Trouser '24 - Chocolate Brown picture #3
Cargo Trouser '24 - Chocolate Brown picture #4
Cargo Trouser '24
$479.00
6 8 10 12 14 16
NEW IN
Cargo Jacket - Chocolate Brown picture #1
Cargo Jacket - Chocolate Brown picture #2
Cargo Jacket - Chocolate Brown picture #3
Cargo Jacket - Chocolate Brown picture #4
Cargo Jacket
$513.00
6 8 10 12 14 16
NEW IN
Round Neck Jumper - Pale Pink picture #1
Round Neck Jumper - Pale Pink picture #2
Round Neck Jumper - Pale Pink picture #3
Round Neck Jumper - Pale Pink picture #4
Round Neck Jumper
$377.00
XS S M L XL
NEW IN
LOW STOCK
Cargo Jumpsuit - Chocolate Brown picture #1
Cargo Jumpsuit - Chocolate Brown picture #2
Cargo Jumpsuit - Chocolate Brown picture #3
Cargo Jumpsuit - Chocolate Brown picture #4
Cargo Jumpsuit
$677.00
6 8 10 12 14 16
NEW IN
Serena Shirt - Black picture #1
Serena Shirt - Black picture #2
Serena Shirt - Black picture #3
Serena Shirt - Black picture #4
Serena Shirt
$336.00
6 8 10 12 14 16
Knitwear

Knitwear

Shop Serena's Knitwear Favourites
NEW IN
Round Neck Jumper - Black picture #1
Round Neck Jumper - Black picture #2
Round Neck Jumper - Black picture #3
Round Neck Jumper - Black picture #4
Round Neck Jumper
$377.00
XS S M L XL
NEW IN
Boyfriend Trouser '24 - Black/Bright Green picture #1
Boyfriend Trouser '24 - Black/Bright Green picture #2
Boyfriend Trouser '24 - Black/Bright Green picture #3
Boyfriend Trouser '24 - Black/Bright Green picture #4
Boyfriend Trouser '24
$445.00
6 8 10 12 14 16
NEW IN
Serena Shirt - Bright Green picture #1
Serena Shirt - Bright Green picture #2
Serena Shirt - Bright Green picture #3
Serena Shirt - Bright Green picture #4
Serena Shirt
$336.00
6 8 10 12 14 16
NEW IN
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #1
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #2
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #3
Colour Block Boyfriend Shirt - Bright Green/Cobalt Blue picture #4
Colour Block Boyfriend Shirt
$377.00
S M L
NEW IN
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #1
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #2
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #3
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #4
Boyfriend Trouser '24
$445.00
6 8 10 12 14 16
Summer Trouser '24 - Pastel Pink picture #1
Summer Trouser '24 - Pastel Pink picture #2
Summer Trouser '24 - Pastel Pink picture #3
Summer Trouser '24 - Pastel Pink picture #4
Summer Trouser '24
$404.00
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Ecru picture #1
Military Cargo Trouser - Ecru picture #2
Military Cargo Trouser - Ecru picture #3
Military Cargo Trouser - Ecru picture #4
Military Cargo Trouser
$452.00
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Midnight Navy picture #1
Military Cargo Trouser - Midnight Navy picture #2
Military Cargo Trouser - Midnight Navy picture #3
Military Cargo Trouser - Midnight Navy picture #4
Military Cargo Trouser
$452.00
6 8 10 12 14 16
CASHMERE BLEND
Pointelle Cardigan - Cream picture #1
Pointelle Cardigan - Cream picture #2
Pointelle Cardigan - Cream picture #3
Pointelle Cardigan - Cream picture #4
Pointelle Cardigan
$438.00
S M L
MADE IN LONDON
Military Cargo Trouser - Black picture #1
Military Cargo Trouser - Black picture #2
Military Cargo Trouser - Black picture #3
Military Cargo Trouser - Black picture #4
Military Cargo Trouser
$452.00
6 8 10 12 14 16
CASHMERE BLEND
Pointelle Fitted Jumper - Black picture #1
Pointelle Fitted Jumper - Black picture #2
Pointelle Fitted Jumper - Black picture #3
Pointelle Fitted Jumper - Black picture #4
Pointelle Fitted Jumper
$404.00
S M L
MADE IN LONDON
Military Maxi Skirt - Black picture #1
Military Maxi Skirt - Black picture #2
Military Maxi Skirt - Black picture #3
Military Maxi Skirt - Black picture #4
Military Maxi Skirt
$438.00
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Dark Khaki picture #1
Military Cargo Trouser - Dark Khaki picture #2
Military Cargo Trouser - Dark Khaki picture #3
Military Cargo Trouser - Dark Khaki picture #4
Military Cargo Trouser
$452.00
6 8 10 12 14 16
Matte Satin Utility Shirt - Navy Dusk picture #1
Matte Satin Utility Shirt - Navy Dusk picture #2
Matte Satin Utility Shirt - Navy Dusk picture #3
Matte Satin Utility Shirt - Navy Dusk picture #4
Matte Satin Utility Shirt
$445.00
6 8 10 12 14 16
Matte Satin Utility Trouser - Navy Dusk picture #1
Matte Satin Utility Trouser - Navy Dusk picture #2
Matte Satin Utility Trouser - Navy Dusk picture #3
Matte Satin Utility Trouser - Navy Dusk picture #4
Matte Satin Utility Trouser
$465.00
6 8 10 12 14 16
SELLING FAST
Matte Satin Utility Shirt - Forest Green picture #1
Matte Satin Utility Shirt - Forest Green picture #2
Matte Satin Utility Shirt - Forest Green picture #3
Matte Satin Utility Shirt - Forest Green picture #4
Matte Satin Utility Shirt
$445.00
6 8 10 12 14 16
SELLING FAST
Matte Satin Utility Trouser - Forest Green picture #1
Matte Satin Utility Trouser - Forest Green picture #2
Matte Satin Utility Trouser - Forest Green picture #3
Matte Satin Utility Trouser - Forest Green picture #4
Matte Satin Utility Trouser
$465.00
6 8 10 12 14 16

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