As an SB VIP, we would like to offer you the exclusive opportunity to view and pre-order our entire SS24 collection in-person at our Notting Hill HQ.
For SS24, Serena has delved into the original SBL archives and created a collection of styles that have been re-imagined in a bold, bright and playful way. A nod to where we first began with neon colour palettes, classic side stripes, colour blocking and relaxed easy-to-wear pieces; SS24 celebrates everything the brand has created over the years.
Appointments are available from Monday 25th March - Thursday 28th March, by email invitation only.
We welcome you to book individually, and also welcome friends and family.
How to Book Your Appointment
Contact us with your preferred date/s and our team will be in touch with further details and to arrange your time:
Email: cecilia@serenabutelondon.com
Phone: +44 (0)20 3862 6060 (9am - 5pm GMT Mon - Fri)
WhatsApp Message: +44 7512 349539 (9am - 5pm GMT Mon - Fri)
Explore the first capsules of our latest collection...
Update your wardrobe staple shirts...
Beautifully cut trousers in sustainable fabrics...