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Inspiration everywhere

serena bute london explore trouser studio shirt studio

Inspiration everywhere

Nature, texture, environment, and movement

FROM SKETCH TO FINAL FORM

serena bute london explore design process

FROM SKETCH TO FINAL FORM

Carefully considered with thought and
reverence   

Focus on cut and freedom

Focus on cut and freedom

Movement aesthetic for confident style that delivers

Elevated details

serena bute london explore fabric focus lab sustainable fabrics

Elevated details

Incredible attention to detail, luxury
fabrics and unmistakable style

Proudly designed in London 

Proudly designed in London 

Consciously crafted in a city full of
fashion heritage

Going against the traditional grain of always thinking about what the customer wants, Serena was driven by what she wanted to wear…

serena bute london explore sustainability timeline sustainable fashion

Reducing our impact on Mother Earth…

Sustainable fabrics that are ethically produced…