As an SB VIP, we would like to offer you the exclusive opportunity to view and pre-order our entire SS24 collection in-person at our Notting Hill HQ.

For SS24, Serena has delved into the original SBL archives and created a collection of styles that have been re-imagined in a bold, bright and playful way. A nod to where we first began with neon colour palettes, classic side stripes, colour blocking and relaxed easy-to-wear pieces; SS24 celebrates everything the brand has created over the years.

Appointments are available from Monday 25th March - Thursday 28th March, by email invitation only.

We welcome you to book individually, and also welcome friends and family.

How to Book Your Appointment

Contact us with your preferred date/s and our team will be in touch with further details and to arrange your time:

Email: cecilia@serenabutelondon.com

Phone: +44 (0)20 3862 6060 (9am - 5pm GMT Mon - Fri)

WhatsApp Message: ‪+44 7512 349539‬ (9am - 5pm GMT Mon - Fri)

Explore the first capsules of our latest collection...

Update your wardrobe staple shirts...

Beautifully cut trousers in sustainable fabrics...