As an SB VIP, we would like to offer you the exclusive opportunity to view and pre-order our entire SS24 collection in-person at our Notting Hill HQ.

For SS24, Serena has delved into the original SBL archives and created a collection of styles that have been re-imagined in a bold, bright and playful way. A nod to where we first began with neon colour palettes, classic side stripes, colour blocking and relaxed easy-to-wear pieces; SS24 celebrates everything the brand has created over the years.

Appointments are available from Monday 25th March - Thursday 28th March, by email invitation only.

We welcome you to book individually, and also welcome friends and family.