€ EUR
contact

THE SUMMER
COLOUR EDIT

SHOP NEW ARRIVALS

Shop Now
NEW IN
Oversized Shirt '25 - Shocking Pink picture #1
Oversized Shirt '25 - Shocking Pink picture #2
Oversized Shirt '25 - Shocking Pink picture #3
Oversized Shirt '25 - Shocking Pink picture #4
S
M
L
NEW IN
LOW STOCK
Gathered Neck Bias Dress - Shocking Pink picture #1
Gathered Neck Bias Dress - Shocking Pink picture #2
Gathered Neck Bias Dress - Shocking Pink picture #3
Gathered Neck Bias Dress - Shocking Pink picture #4
Shop Now

SHOP BY OCCASION

Embracing our core principles of ease, comfort, and versatility - these pieces effortlessly transition from day to night, work to weekend.
A curated selection of our founder, Serena's, most-loved and most-worn pieces. Effortlessly blending elegance with ease, these are the wardrobe heroes that define her signature look, from impeccably tailored staples to relaxed, everyday essentials

“Whenever I'm feeling flat, what brings me the most joy the quickest is to reach for my yellow or pink neon top from Serena Bute - it makes every boring outfit feel reinvented”

Trinny Woodall

"The Serena Bute pants I am wearing in it are one of my most reliable - not to mention forgiving - in, out, shake-it-all-about go to's! Serena's trews are the ultimate ever-after investment"

Anna Murphy
Fashion Director of The Times

"Serena Bute's silk trackies are red carpet-worthy"

Harriet Walker
Fashion Editor of The Times

"I talk a lot about my Serena Bute shirts, of which I have many, and they are my favourite shirts in the world"

Trinny Woodall

Going against the traditional grain of always thinking about what the customer wants, Serena was driven by what she wanted to wear…

Reducing our impact on Mother Earth…

Our styling advisors are here to help...

Follow Us On Instagram

@serenabutelondon