To celebrate the launch of our new Autumn/Winter collection, we are opening the doors of our West London HQ to host an exclusive in-person shopping experience.

As an online-only brand, this is a truly rare opportunity not to be missed.

We are inviting you and your friends to join us to touch, feel and try on and shop our latest collections, showcasing classic styles as well as brand new never-seen-before pieces. Enjoy the luxury of trying on multiple pieces and discover the styles and sizes that work for you.

This exclusive opportunity is completely complementary and will run for 6 weeks only.

We welcome you to book a slot individually, or with a group of friends. Spaces are limited - don't miss this opportunity!

Spaces are available on all weekdays from Tuesday 17th October - Friday 24th November. Out of hours/evening appointments available upon request.

Book by emailing your preferred dates to cecilia@serenabutelondon.com or calling us at +44(0)20 3862 6060 (9am - 5pm BST Monday to Friday).

Upon receiving your request, our Customer Service Executive Cecilia will be in contact to arrange further details.

Explore our latest collection...

Update your wardrobe staple shirts...

Beautifully cut trousers in sustainable fabrics...