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  • “Pink”
  • “Dress”
  • “Knitwear”
  • “Neon”
  • “Trousers”
  • “Joggers”
  • “Wide Leg”
  • “Pinstripe”
  • “Oversize”
  • “Cotton”

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9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

WhatsApp us +44 7512 349 539‬

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

Email us info@serenabutelondon.com

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

Call us +44(0)20 3862 6060

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

Travel Edit

Our Travel Edit is curated for style without compromise — timeless pieces that look as good on arrival as they did at departure. From breathable cotton, fluid satin, and fabrics that resist creasing, each style is made to keep you polished and comfortable on the move. From sharp tailoring to versatile separates, these are the pieces that travel as well as you do.

 

S
M
L
UK6
UK8
UK10
UK12
UK14
UK16
XS
XL
Small (XS-M)
Large (M-XL)
Blue
Navy
Pink
Purple
Red
White
Yellow
Cotton
Other
Polyester
Viscose
Wool
Featured
Price, low to high
Price, high to low
NEW IN
Bomber Jacket - Dark Green Wool picture #1
Bomber Jacket - Dark Green Wool picture #2
Bomber Jacket - Dark Green Wool picture #3
Bomber Jacket - Dark Green Wool picture #4
Bomber Jacket
€443,95
S M L
NEW IN
Bomber Jacket - Dark Grey Wool picture #1
Bomber Jacket - Dark Grey Wool picture #2
Bomber Jacket - Dark Grey Wool picture #3
Bomber Jacket - Dark Grey Wool picture #4
Bomber Jacket
€443,95
S M L
NEW IN
Bomber Jacket - Navy Blue Wool picture #1
Bomber Jacket - Navy Blue Wool picture #2
Bomber Jacket - Navy Blue Wool picture #3
Bomber Jacket - Navy Blue Wool picture #4
Bomber Jacket
€443,95
S M L
NEW IN
Serena Jogger - Dark Green Wool picture #1
Serena Jogger - Dark Green Wool picture #2
Serena Jogger - Dark Green Wool picture #3
Serena Jogger - Dark Green Wool picture #4
Serena Jogger
€379,95
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Jogger - Dark Grey Wool picture #1
Serena Jogger - Dark Grey Wool picture #2
Serena Jogger - Dark Grey Wool picture #3
Serena Jogger - Dark Grey Wool picture #4
Serena Jogger
€379,95
UK6 UK8 UK10 UK12
UK14
UK16
NEW IN
Serena Jogger - Navy Blue Wool picture #1
Serena Jogger - Navy Blue Wool picture #2
Serena Jogger - Navy Blue Wool picture #3
Serena Jogger - Navy Blue Wool picture #4
Serena Jogger
€379,95
UK6 UK8 UK10 UK12
UK14
UK16
NEW IN
Long Sleeve T-Shirt - Pale Blue picture #1
Long Sleeve T-Shirt - Pale Blue picture #2
Long Sleeve T-Shirt - Pale Blue picture #3
Long Sleeve T-Shirt - Pale Blue picture #4
Long Sleeve T-Shirt
€96,95
XS S M L XL
NEW IN
Serena Jogger - Light Grey Pinstripe Wool picture #1
Serena Jogger - Light Grey Pinstripe Wool picture #2
Serena Jogger - Light Grey Pinstripe Wool picture #3
Serena Jogger - Light Grey Pinstripe Wool picture #4
Serena Jogger
€379,95
UK6
UK8 UK10 UK12 UK14 UK16
NEW IN
Long Sleeve T-Shirt - Pale Pink picture #1
Long Sleeve T-Shirt - Pale Pink picture #2
Long Sleeve T-Shirt - Pale Pink picture #3
Long Sleeve T-Shirt - Pale Pink picture #4
Long Sleeve T-Shirt
€96,95
XS S M L XL
NEW IN
Wide Leg Jean - Chocolate Brown Wool picture #1
Wide Leg Jean - Chocolate Brown Wool picture #2
Wide Leg Jean - Chocolate Brown Wool picture #3
Wide Leg Jean - Chocolate Brown Wool picture #4
Wide Leg Jean
€449,95
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Long Sleeve T-Shirt - Navy Blue picture #1
Long Sleeve T-Shirt - Navy Blue picture #2
Long Sleeve T-Shirt - Navy Blue picture #3
Long Sleeve T-Shirt - Navy Blue picture #4
Long Sleeve T-Shirt
€96,95
XS S M L XL
NEW IN
Wide Leg Jean - Navy Blue Wool picture #1
Wide Leg Jean - Navy Blue Wool picture #2
Wide Leg Jean - Navy Blue Wool picture #3
Wide Leg Jean - Navy Blue Wool picture #4
Wide Leg Jean
€449,95
UK6 UK8 UK10
UK12
UK14
UK16
NEW IN
Striped Fitted Jumper - Navy Blue / Red picture #1
Striped Fitted Jumper - Navy Blue / Red picture #2
Striped Fitted Jumper - Navy Blue / Red picture #3
Striped Fitted Jumper - Navy Blue / Red picture #4
Striped Fitted Jumper
€160,95
XS S M L
XL
NEW IN
Serena Trouser - Cream picture #1
Serena Trouser - Cream picture #2
Serena Trouser - Cream picture #3
Serena Trouser - Cream picture #4
Serena Trouser
€482,95
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Trouser - Navy Blue picture #1
Serena Trouser - Navy Blue picture #2
Serena Trouser - Navy Blue picture #3
Serena Trouser - Navy Blue picture #4
Serena Trouser
€482,95
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Relaxed Jogger - Cream picture #1
Relaxed Jogger - Cream picture #2
Relaxed Jogger - Cream picture #3
Relaxed Jogger - Cream picture #4
Relaxed Jogger
€449,95
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
LOW STOCK
Relaxed Jogger - Chocolate Brown picture #1
Relaxed Jogger - Chocolate Brown picture #2
Relaxed Jogger - Chocolate Brown picture #3
Relaxed Jogger - Chocolate Brown picture #4
Relaxed Jogger
€449,95
UK6
UK8
UK10
UK12
UK14
UK16
NEW IN
Relaxed Jogger - Pale Pink picture #1
Relaxed Jogger - Pale Pink picture #2
Relaxed Jogger - Pale Pink picture #3
Relaxed Jogger - Pale Pink picture #4
Relaxed Jogger
€449,95
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Relaxed Fit Jumper - Black picture #1
Relaxed Fit Jumper - Black picture #2
Relaxed Fit Jumper - Black picture #3
Relaxed Fit Jumper - Black picture #4
Relaxed Fit Jumper
€224,95
XS S M L
XL
NEW IN
Relaxed Fit Jumper - Red picture #1
Relaxed Fit Jumper - Red picture #2
Relaxed Fit Jumper - Red picture #3
Relaxed Fit Jumper - Red picture #4
Relaxed Fit Jumper
€224,95
XS S M L
XL
NEW IN
Relaxed Fit Jumper - Navy Blue picture #1
Relaxed Fit Jumper - Navy Blue picture #2
Relaxed Fit Jumper - Navy Blue picture #3
Relaxed Fit Jumper - Navy Blue picture #4
Relaxed Fit Jumper
€224,95
XS S M L
XL
NEW IN
Serena Jogger Skirt - Cream picture #1
Serena Jogger Skirt - Cream picture #2
Serena Jogger Skirt - Cream picture #3
Serena Jogger Skirt - Cream picture #4
Serena Jogger Skirt
€379,95
S M L
NEW IN
Serena Jogger Skirt - Pale Pink picture #1
Serena Jogger Skirt - Pale Pink picture #2
Serena Jogger Skirt - Pale Pink picture #3
Serena Jogger Skirt - Pale Pink picture #4
Serena Jogger Skirt
€379,95
S M L
NEW IN
Serena Jogger Skirt - Chocolate Brown picture #1
Serena Jogger Skirt - Chocolate Brown picture #2
Serena Jogger Skirt - Chocolate Brown picture #3
Serena Jogger Skirt - Chocolate Brown picture #4
Serena Jogger Skirt
€379,95
S M L
NEW IN
Ribbed Henley Top - Cream picture #1
Ribbed Henley Top - Cream picture #2
Ribbed Henley Top - Cream picture #3
Ribbed Henley Top - Cream picture #4
Ribbed Henley Top
€186,95
XS S M L
XL
NEW IN
Ribbed Henley Top - Forest Green picture #1
Ribbed Henley Top - Forest Green picture #2
Ribbed Henley Top - Forest Green picture #3
Ribbed Henley Top - Forest Green picture #4
Ribbed Henley Top
€186,95
XS S M L
XL
NEW IN
Striped Fitted Jumper - Cream / Navy Blue picture #1
Striped Fitted Jumper - Cream / Navy Blue picture #2
Striped Fitted Jumper - Cream / Navy Blue picture #3
Striped Fitted Jumper - Cream / Navy Blue picture #4
Striped Fitted Jumper
€160,95
XS S M L
XL
RESTOCKING SOON
OUT OF STOCK
Oversized Shirt - Neon Yellow picture #1
Oversized Shirt - Neon Yellow picture #2
Oversized Shirt - Neon Yellow picture #3
Oversized Shirt - Neon Yellow picture #4
Oversized Shirt
€379,95
SMALL (XS-M)
LARGE (M-XL)
50% OFF
Paper Bag Jean - White picture #1
Paper Bag Jean - White picture #2
Paper Bag Jean - White picture #3
Paper Bag Jean - White picture #4
Paper Bag Jean
€173,95
UK6
UK8
UK10 UK12 UK14 UK16
50% OFF
Paper Bag Jean - Red picture #1
Paper Bag Jean - Red picture #2
Paper Bag Jean - Red picture #3
Paper Bag Jean - Red picture #4
Paper Bag Jean
€173,95
UK6
UK8
UK10
UK12
UK14
UK16
50% OFF
Paper Bag Jean - Dark Navy picture #1
Paper Bag Jean - Dark Navy picture #2
Paper Bag Jean - Dark Navy picture #3
Paper Bag Jean - Dark Navy picture #4
Paper Bag Jean
€173,95
UK6 UK8 UK10 UK12
UK14
UK16
50% OFF
LOW STOCK
Cargo Jacket '25 - Navy picture #1
Cargo Jacket '25 - Navy picture #2
Cargo Jacket '25 - Navy picture #3
Cargo Jacket '25 - Navy picture #4
Cargo Jacket '25
€186,95
UK6
UK8
UK10
UK12 UK14
UK16
50% OFF
LOW STOCK
Cargo Jacket '25 - Red picture #1
Cargo Jacket '25 - Red picture #2
Cargo Jacket '25 - Red picture #3
Cargo Jacket '25 - Red picture #4
Cargo Jacket '25
€186,95
UK6 UK8 UK10
UK12
UK14
UK16
50% OFF
Cargo Jacket '25 - White picture #1
Cargo Jacket '25 - White picture #2
Cargo Jacket '25 - White picture #3
Cargo Jacket '25 - White picture #4
Cargo Jacket '25
€186,95
UK6 UK8 UK10 UK12 UK14
UK16
50% OFF
LOW STOCK
Flare Trouser with Contrast Pockets - Dark Navy picture #1
Flare Trouser with Contrast Pockets - Dark Navy picture #2
Flare Trouser with Contrast Pockets - Dark Navy picture #3
Flare Trouser with Contrast Pockets - Dark Navy picture #4
Flare Trouser with Contrast Pockets
€186,95
UK6
UK8 UK10
UK12
UK14 UK16
50% OFF
Flare Trouser with Contrast Pockets - Red picture #1
Flare Trouser with Contrast Pockets - Red picture #2
Flare Trouser with Contrast Pockets - Red picture #3
Flare Trouser with Contrast Pockets - Red picture #4
Flare Trouser with Contrast Pockets
€186,95
UK6 UK8 UK10
UK12
UK14
UK16
50% OFF
Flare Trouser with Contrast Pockets - White picture #1
Flare Trouser with Contrast Pockets - White picture #2
Flare Trouser with Contrast Pockets - White picture #3
Flare Trouser with Contrast Pockets - White picture #4
Flare Trouser with Contrast Pockets
€186,95
UK6 UK8 UK10
UK12
UK14
UK16
50% OFF
LOW STOCK
Striped Oversized Shirt '25 - Navy/White picture #1
Striped Oversized Shirt '25 - Navy/White picture #2
Striped Oversized Shirt '25 - Navy/White picture #3
Striped Oversized Shirt '25 - Navy/White picture #4
Striped Oversized Shirt '25
€109,95
S
M L
50% OFF
Striped Oversized Shirt '25 - Red/White picture #1
Striped Oversized Shirt '25 - Red/White picture #2
Striped Oversized Shirt '25 - Red/White picture #3
Striped Oversized Shirt '25 - Red/White picture #4
Striped Oversized Shirt '25
€109,95
S M L
50% OFF
Striped Cropped Jogger - Navy/White picture #1
Striped Cropped Jogger - Navy/White picture #2
Striped Cropped Jogger - Navy/White picture #3
Striped Cropped Jogger - Navy/White picture #4
Striped Cropped Jogger
€122,95
UK6 UK8 UK10 UK12 UK14 UK16
LOW STOCK
Serena Jogger '25 - Violet Blue picture #1
Serena Jogger '25 - Violet Blue picture #2
Serena Jogger '25 - Violet Blue picture #3
Serena Jogger '25 - Violet Blue picture #4
Serena Jogger '25
€314,95
UK6
UK8
UK10
UK12
UK14
UK16
FINAL RESTOCK
Serena Jogger '25 - Shocking Pink picture #1
Serena Jogger '25 - Shocking Pink picture #2
Serena Jogger '25 - Shocking Pink picture #3
Serena Jogger '25 - Shocking Pink picture #4
Serena Jogger '25
€314,95
UK6
UK8
UK10
UK12
UK14 UK16
FINAL RESTOCK
Serena Jogger '25 - Bright Red picture #1
Serena Jogger '25 - Bright Red picture #2
Serena Jogger '25 - Bright Red picture #3
Serena Jogger '25 - Bright Red picture #4
Serena Jogger '25
€314,95
UK6
UK8
UK10 UK12 UK14 UK16
OUT OF STOCK
Oversized Shirt '25 - Violet Blue picture #1
Oversized Shirt '25 - Violet Blue picture #2
Oversized Shirt '25 - Violet Blue picture #3
Oversized Shirt '25 - Violet Blue picture #4
Oversized Shirt '25
€314,95
S
M
L
FINAL RESTOCK
LOW STOCK
Oversized Shirt '25 - Shocking Pink picture #1
Oversized Shirt '25 - Shocking Pink picture #2
Oversized Shirt '25 - Shocking Pink picture #3
Oversized Shirt '25 - Shocking Pink picture #4
Oversized Shirt '25
€314,95
S
M L
FINAL RESTOCK
Oversized Shirt '25 - Bright Red picture #1
Oversized Shirt '25 - Bright Red picture #2
Oversized Shirt '25 - Bright Red picture #3
Oversized Shirt '25 - Bright Red picture #4
Oversized Shirt '25
€314,95
S M L
30% OFF
Cropped Jogger - Violet Blue picture #1
Cropped Jogger - Violet Blue picture #2
Cropped Jogger - Violet Blue picture #3
Cropped Jogger - Violet Blue picture #4
Cropped Jogger
€173,95
UK6 UK8 UK10 UK12
UK14
UK16
30% OFF
Cropped Jogger - Shocking Pink picture #1
Cropped Jogger - Shocking Pink picture #2
Cropped Jogger - Shocking Pink picture #3
Cropped Jogger - Shocking Pink picture #4
Cropped Jogger
€173,95
UK6 UK8 UK10 UK12
UK14
UK16
30% OFF
Cropped Jogger - Bright Red picture #1
Cropped Jogger - Bright Red picture #2
Cropped Jogger - Bright Red picture #3
Cropped Jogger - Bright Red picture #4
Cropped Jogger
€173,95
UK6 UK8 UK10 UK12
UK14
UK16
50% OFF
Satin Relaxed Jogger with Zip Pockets - Mint picture #1
Satin Relaxed Jogger with Zip Pockets - Mint picture #2
Satin Relaxed Jogger with Zip Pockets - Mint picture #3
Satin Relaxed Jogger with Zip Pockets - Mint picture #4
Satin Relaxed Jogger with Zip Pockets
€224,95
UK6
UK8
UK10 UK12
UK14
UK16
50% OFF
LOW STOCK
Satin Relaxed Jogger with Zip Pockets - Charcoal picture #1
Satin Relaxed Jogger with Zip Pockets - Charcoal picture #2
Satin Relaxed Jogger with Zip Pockets - Charcoal picture #3
Satin Relaxed Jogger with Zip Pockets - Charcoal picture #4
Satin Relaxed Jogger with Zip Pockets
€224,95
UK6
UK8
UK10
UK12 UK14
UK16
50% OFF
Satin Serena Shirt - Mint picture #1
Satin Serena Shirt - Mint picture #2
Satin Serena Shirt - Mint picture #3
Satin Serena Shirt - Mint picture #4
Satin Serena Shirt
€173,95
UK6 UK8 UK10
UK12
UK14
UK16
50% OFF
Satin Serena Shirt - Charcoal picture #1
Satin Serena Shirt - Charcoal picture #2
Satin Serena Shirt - Charcoal picture #3
Satin Serena Shirt - Charcoal picture #4
Satin Serena Shirt
€173,95
UK6 UK8 UK10 UK12
UK14
UK16
50% OFF
Ribbed Henley Top - Magenta picture #1
Ribbed Henley Top - Magenta picture #2
Ribbed Henley Top - Magenta picture #3
Ribbed Henley Top - Magenta picture #4
Ribbed Henley Top
€90,95
XS S M L
XL
50% OFF
Ribbed Henley Top - Light Blue picture #1
Ribbed Henley Top - Light Blue picture #2
Ribbed Henley Top - Light Blue picture #3
Ribbed Henley Top - Light Blue picture #4
Ribbed Henley Top
€90,95
XS
S
M
L
XL
50% OFF
Striped Cropped Jogger - Red/White picture #1
Striped Cropped Jogger - Red/White picture #2
Striped Cropped Jogger - Red/White picture #3
Striped Cropped Jogger - Red/White picture #4
Striped Cropped Jogger
€122,95
UK6 UK8 UK10 UK12 UK14 UK16
50% OFF
LOW STOCK
Ribbed Henley Top - Powder Pink picture #1
Ribbed Henley Top - Powder Pink picture #2
Ribbed Henley Top - Powder Pink picture #3
Ribbed Henley Top - Powder Pink picture #4
Ribbed Henley Top
€90,95
XS
S
M
L
XL
50% OFF
LOW STOCK
Striped Cropped Shirt - Navy/White picture #1
Striped Cropped Shirt - Navy/White picture #2
Striped Cropped Shirt - Navy/White picture #3
Striped Cropped Shirt - Navy/White picture #4
Striped Cropped Shirt
€90,95
UK6
UK8
UK10
UK12
UK14
UK16
50% OFF
LOW STOCK
Striped Cropped Shirt - Red/White picture #1
Striped Cropped Shirt - Red/White picture #2
Striped Cropped Shirt - Red/White picture #3
Striped Cropped Shirt - Red/White picture #4
Striped Cropped Shirt
€90,95
UK6
UK8
UK10
UK12
UK14
UK16
50% OFF
V-Neck Semi Cropped Cardigan - Crystalline Grey picture #1
V-Neck Semi Cropped Cardigan - Crystalline Grey picture #2
V-Neck Semi Cropped Cardigan - Crystalline Grey picture #3
V-Neck Semi Cropped Cardigan - Crystalline Grey picture #4
V-Neck Semi Cropped Cardigan
€160,95
XS S M L
XL
50% OFF
V-Neck Semi Cropped Cardigan - Light Pink picture #1
V-Neck Semi Cropped Cardigan - Light Pink picture #2
V-Neck Semi Cropped Cardigan - Light Pink picture #3
V-Neck Semi Cropped Cardigan - Light Pink picture #4
V-Neck Semi Cropped Cardigan
€160,95
XS S
M
L
XL
50% OFF
Johnny Fitted Shirt - Pale Pink picture #1
Johnny Fitted Shirt - Pale Pink picture #2
Johnny Fitted Shirt - Pale Pink picture #3
Johnny Fitted Shirt - Pale Pink picture #4
Johnny Fitted Shirt
€96,95
UK6 UK8 UK10 UK12 UK14 UK16
50% OFF
Johnny Fitted Shirt - White picture #1
Johnny Fitted Shirt - White picture #2
Johnny Fitted Shirt - White picture #3
Johnny Fitted Shirt - White picture #4
Johnny Fitted Shirt
€96,95
UK6
UK8 UK10 UK12 UK14 UK16
50% OFF
Johnny Fitted Shirt - Pale Blue picture #1
Johnny Fitted Shirt - Pale Blue picture #2
Johnny Fitted Shirt - Pale Blue picture #3
Johnny Fitted Shirt - Pale Blue picture #4
Johnny Fitted Shirt
€96,95
UK6 UK8
UK10
UK12 UK14 UK16
50% OFF
LOW STOCK
Collarless Shirt with Side Opening - White picture #1
Collarless Shirt with Side Opening - White picture #2
Collarless Shirt with Side Opening - White picture #3
Collarless Shirt with Side Opening - White picture #4
Collarless Shirt with Side Opening
€109,95
S M
L
50% OFF
Collarless Shirt with Side Opening - Pale Pink picture #1
Collarless Shirt with Side Opening - Pale Pink picture #2
Collarless Shirt with Side Opening - Pale Pink picture #3
Collarless Shirt with Side Opening - Pale Pink picture #4
Collarless Shirt with Side Opening
€109,95
S M L
50% OFF
Collarless Shirt with Side Opening - Pale Blue picture #1
Collarless Shirt with Side Opening - Pale Blue picture #2
Collarless Shirt with Side Opening - Pale Blue picture #3
Collarless Shirt with Side Opening - Pale Blue picture #4
Collarless Shirt with Side Opening
€109,95
S M L

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