Spring / Summer '25 Campaign
WHAT INSPIRED THE CAMPAIGN
Explore the new collection
WHAT INSPIRED THE CAMPAIGN
Explore the new collectionOur Spring Summer '25 campaign draws inspiration from the themes and colours within the collection.
The light blue backdrop was chosen for its airy, summery feel, while still exuding an understated sense of luxury.
The addition of the box element introduced a unique dimension, creating visual interest and depth.
Reflecting the collection itself, the campaign is classic and elevated, embodying a summery aesthetic with modern features.
Styling Behind The Collection
Serena Bute SS25 styling
Styling Behind The Collection
To style the campaign we worked closely with stylist George Cortina, borrowing pieces from Serena's personal archive to create looks that reflect her own style.
Thoughtfully chosen jewellery and accessories played a key role in building the narrative of the woman who wears our designs.
The styling is essential in showing how the looks can be worn in real life - effortlessly blending practicality with inspiration.
thoughts on The Process
Serena Bute SS25 behind the scenes
thoughts on The Process
The vision for the campaign was brought to life by everyone working collaboratively, with
a shared vision.
"During the casting process we were looking for high energy and smiles to bring the collection and the shoot to life." Serena Bute
"Each different drop within this collection has an individual personality and we wanted to get that across in the imagery." Alice (Design Developer)
IN WITH THE NEW
Explore our new Colours and Fabrics
Serena Bute SS25
IN WITH THE NEW
Explore our new Colours and FabricsWe are excited to release our new SS25 colours and fabrics.
We’d like to think it is a very strong colour palette with classic bright colours that stand out but are wearable.
Our new fabrics include our Satin Jacquard Stripe, a technique that adds intricate, raised stripe patterns that bring texture and visual depth to the fabric.
As well as our Crinkled Satin drop that has a glossy appearance of satin with a textured effect. This is a lightweight, durable material with a soft, smooth feel and a subtle sheen.
Highly Anticipated
Highly Anticipated
Our third drop is one of our most anticipated capsules of the collection, showcasing the introduction of a stunning recycled satin fabric.
These pieces are true to our signature style, using classic silhouettes that prioritise comfort and ease.
This drop also marks the first time our iconic stripe has been placed down the inseam of the leg in this luxurious fabric, adding a fresh yet familiar touch to the collection.
