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  • “Neon”
  • “Ibiza Dress”
  • “Jumpsuit”
  • “Red”
  • “Trousers”
  • “Silk”
  • “Cargo”
  • “Joggers”
  • “Wide Leg”
  • “Pink”
  • “Military”

Please do contact us for any reason, we would love to help.

Chat with us Live chat

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays.

WhatsApp us +44 7512 349 539‬

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays.

Email us info@serenabutelondon.com

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays.

Call us +44(0)20 3862 6060

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays. Standard call rates apply.

Please note: our team will be enjoying much-deserved Summer Fridays in June, July and August, where our customer service lines will close at 3pm BST.

New Arrivals

Here you will find new ‘just-landed’ pieces to address your every style dilemma, all beautifully executed in classic cuts and technical fabrics. Every style is designed to be truly versatile; easy to slip on and with comfort at the top of the list.


6
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10
12
14
16
XS
S
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L
One Size
Black
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Green
Pink
Red
White
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Other
Silk
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Featured
Price, low to high
Price, high to low
NEW IN
Printed Poppy Slip Dress - White/Red picture #1
Printed Poppy Slip Dress - White/Red picture #2
Printed Poppy Slip Dress - White/Red picture #3
Printed Poppy Slip Dress - White/Red picture #4
Printed Poppy Slip Dress
€628,95
6 8 10 12 14 16
NEW IN
Printed Poppy Oversized Cuff Shirt - White/Red picture #1
Printed Poppy Oversized Cuff Shirt - White/Red picture #2
Printed Poppy Oversized Cuff Shirt - White/Red picture #3
Printed Poppy Oversized Cuff Shirt - White/Red picture #4
Printed Poppy Oversized Cuff Shirt
€476,95
XS S M L
NEW IN
Graphic Poppy Ibiza Dress '24 - White/Red picture #1
Graphic Poppy Ibiza Dress '24 - White/Red picture #2
Graphic Poppy Ibiza Dress '24 - White/Red picture #3
Graphic Poppy Ibiza Dress '24 - White/Red picture #4
Graphic Poppy Ibiza Dress '24
€565,95
S M L
NEW IN
Graphic Poppy Lace-Trim Cami Top - Black/Red picture #1
Graphic Poppy Lace-Trim Cami Top - Black/Red picture #2
Graphic Poppy Lace-Trim Cami Top - Black/Red picture #3
Graphic Poppy Lace-Trim Cami Top - Black/Red picture #4
Graphic Poppy Lace-Trim Cami Top
€317,95
6 8 10 12 14 16
NEW IN
Graphic Poppy Full Maxi Skirt - Black/Red picture #1
Graphic Poppy Full Maxi Skirt - Black/Red picture #2
Graphic Poppy Full Maxi Skirt - Black/Red picture #3
Graphic Poppy Full Maxi Skirt - Black/Red picture #4
Graphic Poppy Full Maxi Skirt
€476,95
6 8 10 12 14 16
NEW IN
Graphic Poppy City Shirt - Black/Red picture #1
Graphic Poppy City Shirt - Black/Red picture #2
Graphic Poppy City Shirt - Black/Red picture #3
Graphic Poppy City Shirt - Black/Red picture #4
Graphic Poppy City Shirt
€374,95
6 8 10 12 14 16
Matching Sets

Matching Sets

Shop Co-Ord Sets
NEW IN
Graphic Poppy Serena Wide Leg Trouser - Black/Red picture #1
Graphic Poppy Serena Wide Leg Trouser - Black/Red picture #2
Graphic Poppy Serena Wide Leg Trouser - Black/Red picture #3
Graphic Poppy Serena Wide Leg Trouser - Black/Red picture #4
Graphic Poppy Serena Wide Leg Trouser
€501,95
6 8 10 12 14 16
NEW IN
Graphic Poppy Full Maxi Skirt - White/Red picture #1
Graphic Poppy Full Maxi Skirt - White/Red picture #2
Graphic Poppy Full Maxi Skirt - White/Red picture #3
Graphic Poppy Full Maxi Skirt - White/Red picture #4
Graphic Poppy Full Maxi Skirt
€476,95
6 8 10 12 14 16
NEW IN
Graphic Poppy Lace-Trim Cami Top - White/Red picture #1
Graphic Poppy Lace-Trim Cami Top - White/Red picture #2
Graphic Poppy Lace-Trim Cami Top - White/Red picture #3
Graphic Poppy Lace-Trim Cami Top - White/Red picture #4
Graphic Poppy Lace-Trim Cami Top
€317,95
6 8 10 12 14 16
NEW IN
Graphic Poppy Serena Wide Leg Trouser - White/Red picture #1
Graphic Poppy Serena Wide Leg Trouser - White/Red picture #2
Graphic Poppy Serena Wide Leg Trouser - White/Red picture #3
Graphic Poppy Serena Wide Leg Trouser - White/Red picture #4
Graphic Poppy Serena Wide Leg Trouser
€501,95
6 8 10 12 14 16
NEW IN
Graphic Poppy Ibiza Dress '24 - Black/Red picture #1
Graphic Poppy Ibiza Dress '24 - Black/Red picture #2
Graphic Poppy Ibiza Dress '24
€565,95
S M L
NEW IN
Graphic Poppy City Shirt - White/Red picture #1
Graphic Poppy City Shirt - White/Red picture #2
Graphic Poppy City Shirt - White/Red picture #3
Graphic Poppy City Shirt - White/Red picture #4
Graphic Poppy City Shirt
€374,95
6 8 10 12 14 16
NEW IN
Classic Shirt - Pastel Pink picture #1
Classic Shirt - Pastel Pink picture #2
Classic Shirt - Pastel Pink picture #3
Classic Shirt - Pastel Pink picture #4
Classic Shirt
€323,95
6 8 10 12 14 16
NEW IN
Summer Trouser '24 - Pastel Pink picture #1
Summer Trouser '24 - Pastel Pink picture #2
Summer Trouser '24 - Pastel Pink picture #3
Summer Trouser '24 - Pastel Pink picture #4
Summer Trouser '24
€374,95
6 8 10 12 14 16
Trending Summer Pastels

Trending Summer Pastels

Shop Pastels
NEW IN
Summer Waistcoat - Pastel Pink picture #1
Summer Waistcoat - Pastel Pink picture #2
Summer Waistcoat - Pastel Pink picture #3
Summer Waistcoat - Pastel Pink picture #4
Summer Waistcoat
€374,95
6 8 10 12 14 16
NEW IN
Serena Wide Leg Trouser - Pastel Pink picture #1
Serena Wide Leg Trouser - Pastel Pink picture #2
Serena Wide Leg Trouser - Pastel Pink picture #3
Serena Wide Leg Trouser - Pastel Pink picture #4
Serena Wide Leg Trouser
€431,95
6 8 10 12 14 16
NEW IN
Summer Waistcoat - Pastel Blue picture #1
Summer Waistcoat - Pastel Blue picture #2
Summer Waistcoat - Pastel Blue picture #3
Summer Waistcoat - Pastel Blue picture #4
Summer Waistcoat
€374,95
6 8 10 12 14 16
NEW IN
Summer Trouser '24 - Pastel Blue picture #1
Summer Trouser '24 - Pastel Blue picture #2
Summer Trouser '24 - Pastel Blue picture #3
Summer Trouser '24 - Pastel Blue picture #4
Summer Trouser '24
€374,95
6 8 10 12 14 16
NEW IN
Classic Shirt - Pastel Blue picture #1
Classic Shirt - Pastel Blue picture #2
Classic Shirt - Pastel Blue picture #3
Classic Shirt - Pastel Blue picture #4
Classic Shirt
€323,95
6 8 10 12 14 16
NEW IN
Serena Wide Leg Trouser - Pastel Blue picture #1
Serena Wide Leg Trouser - Pastel Blue picture #2
Serena Wide Leg Trouser - Pastel Blue picture #3
Serena Wide Leg Trouser - Pastel Blue picture #4
Serena Wide Leg Trouser
€431,95
6 8 10 12 14 16
NEW IN
Striped Summer Shorts - Blue/White picture #1
Striped Summer Shorts - Blue/White picture #2
Striped Summer Shorts - Blue/White picture #3
Striped Summer Shorts - Blue/White picture #4
Striped Summer Shorts
€158,95
6 8 10 12 14 16
NEW IN
Striped Summer Jogger - Blue/White picture #1
Striped Summer Jogger - Blue/White picture #2
Striped Summer Jogger - Blue/White picture #3
Striped Summer Jogger - Blue/White picture #4
Striped Summer Jogger
€285,95
6 8 10 12 14 16
NEW IN
Striped Summer George Shirt - Blue/White picture #1
Striped Summer George Shirt - Blue/White picture #2
Striped Summer George Shirt - Blue/White picture #3
Striped Summer George Shirt - Blue/White picture #4
Striped Summer George Shirt
€209,95
S M L
NEW IN
Striped Summer Cropped Shirt - Blue/White picture #1
Striped Summer Cropped Shirt - Blue/White picture #2
Striped Summer Cropped Shirt - Blue/White picture #3
Striped Summer Cropped Shirt - Blue/White picture #4
Striped Summer Cropped Shirt
€158,95
6 8 10 12 14 16
30% OFF
Ibiza Dress '24 - Neon Yellow picture #1
Ibiza Dress '24 - Neon Yellow picture #2
Ibiza Dress '24 - Neon Yellow picture #3
Ibiza Dress '24 - Neon Yellow picture #4
Ibiza Dress '24
€351,95
S M L
30% OFF
Oversized Cuff Shirt - Fluro Pink picture #1
Oversized Cuff Shirt - Fluro Pink picture #2
Oversized Cuff Shirt - Fluro Pink picture #3
Oversized Cuff Shirt - Fluro Pink picture #4
Oversized Cuff Shirt
€262,95
S M L
20% OFF
SB Tote Bag - Neon Yellow picture #1
SB Tote Bag - Neon Yellow picture #2
SB Tote Bag
€45,95
30% OFF
Serena Wide Leg Trouser - Fluro Pink picture #1
Serena Wide Leg Trouser - Fluro Pink picture #2
Serena Wide Leg Trouser - Fluro Pink picture #3
Serena Wide Leg Trouser - Fluro Pink picture #4
Serena Wide Leg Trouser
€311,95
6 8 10 12 14 16
30% OFF
Oversized Cuff Shirt - Neon Yellow picture #1
Oversized Cuff Shirt - Neon Yellow picture #2
Oversized Cuff Shirt - Neon Yellow picture #3
Oversized Cuff Shirt - Neon Yellow picture #4
Oversized Cuff Shirt
€262,95
S M L
20% OFF
SB Tote Bag - Black picture #1
SB Tote Bag - Black picture #2
SB Tote Bag
€45,95
30% OFF
Serena Wide Leg Trouser - Neon Yellow picture #1
Serena Wide Leg Trouser - Neon Yellow picture #2
Serena Wide Leg Trouser - Neon Yellow picture #3
Serena Wide Leg Trouser - Neon Yellow picture #4
Serena Wide Leg Trouser
€311,95
6 8 10 12 14 16
30% OFF
OUT OF STOCK
Serena Wide Leg Trouser - Bright Green picture #1
Serena Wide Leg Trouser - Bright Green picture #2
Serena Wide Leg Trouser - Bright Green picture #3
Serena Wide Leg Trouser - Bright Green picture #4
Serena Wide Leg Trouser
€311,95
6 8 10 12 14 16
30% OFF
LOW STOCK
Ibiza Dress '24 - Bright Green picture #1
Ibiza Dress '24 - Bright Green picture #2
Ibiza Dress '24 - Bright Green picture #3
Ibiza Dress '24 - Bright Green picture #4
Ibiza Dress '24
€351,95
S M L
30% OFF
LOW STOCK
Oversized Cuff Shirt - Bright Green picture #1
Oversized Cuff Shirt - Bright Green picture #2
Oversized Cuff Shirt - Bright Green picture #3
Oversized Cuff Shirt - Bright Green picture #4
Oversized Cuff Shirt
€262,95
S M L
30% OFF
Bias Maxi Skirt - Bright Green picture #1
Bias Maxi Skirt - Bright Green picture #2
Bias Maxi Skirt - Bright Green picture #3
Bias Maxi Skirt - Bright Green picture #4
Bias Maxi Skirt
€262,95
6 8 10 12 14 16
30% OFF
Bias Maxi Skirt - Fluro Pink picture #1
Bias Maxi Skirt - Fluro Pink picture #2
Bias Maxi Skirt - Fluro Pink picture #3
Bias Maxi Skirt - Fluro Pink picture #4
Bias Maxi Skirt
€262,95
6 8 10 12 14 16
30% OFF
Ibiza Dress '24 - Black picture #1
Ibiza Dress '24 - Black picture #2
Ibiza Dress '24 - Black picture #3
Ibiza Dress '24 - Black picture #4
Ibiza Dress '24
€351,95
S M L
30% OFF
Ibiza Dress '24 - Fluro Pink picture #1
Ibiza Dress '24 - Fluro Pink picture #2
Ibiza Dress '24 - Fluro Pink picture #3
Ibiza Dress '24 - Fluro Pink picture #4
Ibiza Dress '24
€351,95
S M L
30% OFF
LOW STOCK
Serena Jogger - Bright Green picture #1
Serena Jogger - Bright Green picture #2
Serena Jogger - Bright Green picture #3
Serena Jogger - Bright Green picture #4
Serena Jogger
€262,95
6 8 10 12 14 16
30% OFF
LOW STOCK
City Shirt - Bright Green picture #1
City Shirt - Bright Green picture #2
City Shirt - Bright Green picture #3
City Shirt - Bright Green picture #4
City Shirt
€240,95
6 8 10 12 14 16
30% OFF
Serena Jogger - Fluro Pink picture #1
Serena Jogger - Fluro Pink picture #2
Serena Jogger - Fluro Pink picture #3
Serena Jogger - Fluro Pink picture #4
Serena Jogger
€262,95
6 8 10 12 14 16
30% OFF
City Shirt - Fluro Pink picture #1
City Shirt - Fluro Pink picture #2
City Shirt - Fluro Pink picture #3
City Shirt - Fluro Pink picture #4
City Shirt
€240,95
6 8 10 12 14 16
30% OFF
Bias Maxi Skirt - Black picture #1
Bias Maxi Skirt - Black picture #2
Bias Maxi Skirt - Black picture #3
Bias Maxi Skirt - Black picture #4
Bias Maxi Skirt
€262,95
6 8 10 12 14 16
30% OFF
Serena Jogger - Black picture #1
Serena Jogger - Black picture #2
Serena Jogger - Black picture #3
Serena Jogger - Black picture #4
Serena Jogger
€262,95
6 8 10 12 14 16
30% OFF
Oversized Cuff Shirt - Black picture #1
Oversized Cuff Shirt - Black picture #2
Oversized Cuff Shirt - Black picture #3
Oversized Cuff Shirt - Black picture #4
Oversized Cuff Shirt
€262,95
S M L
30% OFF
Serena Wide Leg Trouser - Black picture #1
Serena Wide Leg Trouser - Black picture #2
Serena Wide Leg Trouser - Black picture #3
Serena Wide Leg Trouser - Black picture #4
Serena Wide Leg Trouser
€311,95
6 8 10 12 14 16
30% OFF
City Shirt - Neon Yellow picture #1
City Shirt - Neon Yellow picture #2
City Shirt - Neon Yellow picture #3
City Shirt - Neon Yellow picture #4
City Shirt
€240,95
6 8 10 12 14 16
30% OFF
Serena Jogger - Neon Yellow picture #1
Serena Jogger - Neon Yellow picture #2
Serena Jogger - Neon Yellow picture #3
Serena Jogger - Neon Yellow picture #4
Serena Jogger
€262,95
6 8 10 12 14 16

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