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  • “Pink”
  • “Dress”
  • “Poppy”
  • “Neon”
  • “Ibiza Dress”
  • “Green”
  • “Jumpsuit”
  • “Red”
  • “Trousers”
  • “Joggers”
  • “Wide Leg”
  • “Pinstripe”

Please do contact us for any reason, we would love to help.

Chat with us Live chat

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays.

WhatsApp us +44 7512 349 539‬

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays.

Email us info@serenabutelondon.com

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays.

Call us +44(0)20 3862 6060

9am – 5pm (BST), Monday to Friday, with the exception of UK Bank Holidays. Standard call rates apply.

Please note: our team will be enjoying much-deserved Summer Fridays in June, July and August, where our customer service lines will close at 3pm BST.

Cotton

We select the finest cotton with a high thread count. Our yarns are woven to create supple, soft fabrics that drape naturally. All our cotton is fully biodegradable and the cotton producers in Italy we use are committed to growing cotton responsibly by developing sustainable working practices and reducing their environmental footprint. They are GOTS certified; a global standard for organic textiles and have OEKO-TEX standard 100 - ensuring the lack of dangerous chemical substances.

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Cotton
Natural fabric
Viscose
Featured
Price, low to high
Price, high to low
NEW IN
Striped Summer George Shirt - Blue/White picture #1
Striped Summer George Shirt - Blue/White picture #2
Striped Summer George Shirt - Blue/White picture #3
Striped Summer George Shirt - Blue/White picture #4
Striped Summer George Shirt
€215,95
S M L
MADE IN LONDON
Classic Straight Leg Trouser - Ecru picture #1
Classic Straight Leg Trouser - Ecru picture #2
Classic Straight Leg Trouser - Ecru picture #3
Classic Straight Leg Trouser - Ecru picture #4
Classic Straight Leg Trouser
€417,95
6 8 10 12 14 16
NEW IN
Striped Summer Jogger - Blue/White picture #1
Striped Summer Jogger - Blue/White picture #2
Striped Summer Jogger - Blue/White picture #3
Striped Summer Jogger - Blue/White picture #4
Striped Summer Jogger
€293,95
6 8 10 12 14 16
NEW IN
Striped Summer Cropped Shirt - Blue/White picture #1
Striped Summer Cropped Shirt - Blue/White picture #2
Striped Summer Cropped Shirt - Blue/White picture #3
Striped Summer Cropped Shirt - Blue/White picture #4
Striped Summer Cropped Shirt
€163,95
6 8 10 12 14 16
LOW STOCK
Oversized Oxford Shirt - White picture #1
Oversized Oxford Shirt - White picture #2
Oversized Oxford Shirt - White picture #3
Oversized Oxford Shirt - White picture #4
Oversized Oxford Shirt
€202,95
S M L
NEW IN
Striped Summer Shorts - Blue/White picture #1
Striped Summer Shorts - Blue/White picture #2
Striped Summer Shorts - Blue/White picture #3
Striped Summer Shorts - Blue/White picture #4
Striped Summer Shorts
€163,95
6 8 10 12 14 16
MADE IN LONDON
LOW STOCK
Military Mini Skirt - Ecru picture #1
Military Mini Skirt - Ecru picture #2
Military Mini Skirt - Ecru picture #3
Military Mini Skirt
€300,95
6 8 10 12 14 16
MADE IN LONDON
LOW STOCK
Military Shirt - Ecru picture #1
Military Shirt - Ecru picture #2
Military Shirt - Ecru picture #3
Military Shirt - Ecru picture #4
Military Shirt
€358,95
S M L
Oversized Oxford Shirt - Pink picture #1
Oversized Oxford Shirt - Pink picture #2
Oversized Oxford Shirt - Pink picture #3
Oversized Oxford Shirt - Pink picture #4
Oversized Oxford Shirt
€202,95
S M L
LOW STOCK
Collarless Oxford Shirt - White picture #1
Collarless Oxford Shirt - White picture #2
Collarless Oxford Shirt - White picture #3
Collarless Oxford Shirt - White picture #4
Collarless Oxford Shirt
€195,95
S M L
MADE IN LONDON
LOW STOCK
Slouchy Wide Leg Trouser - Dark Khaki picture #1
Slouchy Wide Leg Trouser - Dark Khaki picture #2
Slouchy Wide Leg Trouser - Dark Khaki picture #3
Slouchy Wide Leg Trouser - Dark Khaki picture #4
Slouchy Wide Leg Trouser
€456,95
6 8 10 12 14 16
MADE IN LONDON
LOW STOCK
Slouchy Wide Leg Trouser - Midnight Navy picture #1
Slouchy Wide Leg Trouser - Midnight Navy picture #2
Slouchy Wide Leg Trouser - Midnight Navy picture #3
Slouchy Wide Leg Trouser - Midnight Navy picture #4
Slouchy Wide Leg Trouser
€456,95
6 8 10 12 14 16
MADE IN LONDON
Classic Straight Leg Trouser - Black picture #1
Classic Straight Leg Trouser - Black picture #2
Classic Straight Leg Trouser - Black picture #3
Classic Straight Leg Trouser - Black picture #4
Classic Straight Leg Trouser
€417,95
6 8 10 12 14 16
MADE IN LONDON
Military Mini Skirt - Midnight Navy picture #1
Military Mini Skirt - Midnight Navy picture #2
Military Mini Skirt - Midnight Navy picture #3
Military Mini Skirt - Midnight Navy picture #4
Military Mini Skirt
€300,95
6 8 10 12 14 16
MADE IN LONDON
Boyfriend Blazer - Midnight Navy picture #1
Boyfriend Blazer - Midnight Navy picture #2
Boyfriend Blazer - Midnight Navy picture #3
Boyfriend Blazer - Midnight Navy picture #4
Boyfriend Blazer
€756,95
6 8 10 12 14 16
MADE IN LONDON
LOW STOCK
Military Shirt - Dark Khaki picture #1
Military Shirt - Dark Khaki picture #2
Military Shirt - Dark Khaki picture #3
Military Shirt - Dark Khaki picture #4
Military Shirt
€358,95
S M L
MADE IN LONDON
Military Shirt - Midnight Navy picture #1
Military Shirt - Midnight Navy picture #2
Military Shirt - Midnight Navy picture #3
Military Shirt - Midnight Navy picture #4
Military Shirt
€358,95
S M L
MADE IN LONDON
Military Cargo Trouser - Black picture #1
Military Cargo Trouser - Black picture #2
Military Cargo Trouser - Black picture #3
Military Cargo Trouser - Black picture #4
Military Cargo Trouser
€430,95
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Midnight Navy picture #1
Military Cargo Trouser - Midnight Navy picture #2
Military Cargo Trouser - Midnight Navy picture #3
Military Cargo Trouser - Midnight Navy picture #4
Military Cargo Trouser
€430,95
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Dark Khaki picture #1
Military Cargo Trouser - Dark Khaki picture #2
Military Cargo Trouser - Dark Khaki picture #3
Military Cargo Trouser - Dark Khaki picture #4
Military Cargo Trouser
€430,95
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Ecru picture #1
Military Cargo Trouser - Ecru picture #2
Military Cargo Trouser - Ecru picture #3
Military Cargo Trouser - Ecru picture #4
Military Cargo Trouser
€430,95
6 8 10 12 14 16
MADE IN LONDON
LOW STOCK
Military Jacket - Dark Khaki picture #1
Military Jacket - Dark Khaki picture #2
Military Jacket - Dark Khaki picture #3
Military Jacket - Dark Khaki picture #4
Military Jacket
€776,95
6 8 10 12 14 16
MADE IN LONDON
Military Maxi Skirt - Ecru picture #1
Military Maxi Skirt - Ecru picture #2
Military Maxi Skirt - Ecru picture #3
Military Maxi Skirt - Ecru picture #4
Military Maxi Skirt
€417,95
6 8 10 12 14 16
MADE IN LONDON
Military Maxi Skirt - Black picture #1
Military Maxi Skirt - Black picture #2
Military Maxi Skirt - Black picture #3
Military Maxi Skirt - Black picture #4
Military Maxi Skirt
€417,95
6 8 10 12 14 16
NEW IN
Classic Shirt - Pastel Pink picture #1
Classic Shirt - Pastel Pink picture #2
Classic Shirt - Pastel Pink picture #3
Classic Shirt - Pastel Pink picture #4
Classic Shirt
€332,95
6 8 10 12 14 16
NEW IN
Summer Waistcoat - Pastel Pink picture #1
Summer Waistcoat - Pastel Pink picture #2
Summer Waistcoat - Pastel Pink picture #3
Summer Waistcoat - Pastel Pink picture #4
Summer Waistcoat
€384,95
6 8 10 12 14 16
NEW IN
Summer Trouser '24 - Pastel Pink picture #1
Summer Trouser '24 - Pastel Pink picture #2
Summer Trouser '24 - Pastel Pink picture #3
Summer Trouser '24 - Pastel Pink picture #4
Summer Trouser '24
€384,95
6 8 10 12 14 16
NEW IN
LOW STOCK
Serena Wide Leg Trouser - Pastel Pink picture #1
Serena Wide Leg Trouser - Pastel Pink picture #2
Serena Wide Leg Trouser - Pastel Pink picture #3
Serena Wide Leg Trouser - Pastel Pink picture #4
Serena Wide Leg Trouser
€443,95
6 8 10 12 14 16
NEW IN
Summer Trouser '24 - Pastel Blue picture #1
Summer Trouser '24 - Pastel Blue picture #2
Summer Trouser '24 - Pastel Blue picture #3
Summer Trouser '24 - Pastel Blue picture #4
Summer Trouser '24
€384,95
6 8 10 12 14 16
NEW IN
Summer Waistcoat - Pastel Blue picture #1
Summer Waistcoat - Pastel Blue picture #2
Summer Waistcoat - Pastel Blue picture #3
Summer Waistcoat - Pastel Blue picture #4
Summer Waistcoat
€384,95
6 8 10 12 14 16
NEW IN
Classic Shirt - Pastel Blue picture #1
Classic Shirt - Pastel Blue picture #2
Classic Shirt - Pastel Blue picture #3
Classic Shirt - Pastel Blue picture #4
Classic Shirt
€332,95
6 8 10 12 14 16
NEW IN
Serena Wide Leg Trouser - Pastel Blue picture #1
Serena Wide Leg Trouser - Pastel Blue picture #2
Serena Wide Leg Trouser - Pastel Blue picture #3
Serena Wide Leg Trouser - Pastel Blue picture #4
Serena Wide Leg Trouser
€443,95
6 8 10 12 14 16
NEW IN
Striped Button Down Shirt - White/Black picture #1
Striped Button Down Shirt - White/Black picture #2
Striped Button Down Shirt - White/Black picture #3
Striped Button Down Shirt - White/Black picture #4
Striped Button Down Shirt
€228,95
S M L
NEW IN
Striped Button Down Shirt - White/Orange picture #1
Striped Button Down Shirt - White/Orange picture #2
Striped Button Down Shirt - White/Orange picture #3
Striped Button Down Shirt - White/Orange picture #4
Striped Button Down Shirt
€228,95
S M L
NEW IN
Striped Button Down Shirt - White/Pink picture #1
Striped Button Down Shirt - White/Pink picture #2
Striped Button Down Shirt - White/Pink picture #3
Striped Button Down Shirt - White/Pink picture #4
Striped Button Down Shirt
€228,95
S M L
NEW IN
Striped Lace Up Shirt - White/Pink picture #1
Striped Lace Up Shirt - White/Pink picture #2
Striped Lace Up Shirt - White/Pink picture #3
Striped Lace Up Shirt - White/Pink picture #4
Striped Lace Up Shirt
€228,95
S M L
NEW IN
Striped Lace Up Shirt - White/Black picture #1
Striped Lace Up Shirt - White/Black picture #2
Striped Lace Up Shirt - White/Black picture #3
Striped Lace Up Shirt - White/Black picture #4
Striped Lace Up Shirt
€228,95
S M L
NEW IN
Striped Lace Up Shirt - White/Orange picture #1
Striped Lace Up Shirt - White/Orange picture #2
Striped Lace Up Shirt - White/Orange picture #3
Striped Lace Up Shirt - White/Orange picture #4
Striped Lace Up Shirt
€228,95
S M L
NEW IN
Striped Summer Shorts - White/Black picture #1
Striped Summer Shorts - White/Black picture #2
Striped Summer Shorts - White/Black picture #3
Striped Summer Shorts - White/Black picture #4
Striped Summer Shorts
€189,95
6 8 10 12 14 16
NEW IN
Striped Summer Shorts - White/Orange picture #1
Striped Summer Shorts - White/Orange picture #2
Striped Summer Shorts - White/Orange picture #3
Striped Summer Shorts - White/Orange picture #4
Striped Summer Shorts
€189,95
6 8 10 12 14 16
NEW IN
Striped Summer Shorts - White/Pink picture #1
Striped Summer Shorts - White/Pink picture #2
Striped Summer Shorts - White/Pink picture #3
Striped Summer Shorts - White/Pink picture #4
Striped Summer Shorts
€189,95
6 8 10 12 14 16
NEW IN
Striped Summer Jogger - White/Pink picture #1
Striped Summer Jogger - White/Pink picture #2
Striped Summer Jogger - White/Pink picture #3
Striped Summer Jogger - White/Pink picture #4
Striped Summer Jogger
€254,95
6 8 10 12 14 16
NEW IN
Striped Summer Jogger - White/Orange picture #1
Striped Summer Jogger - White/Orange picture #2
Striped Summer Jogger - White/Orange picture #3
Striped Summer Jogger - White/Orange picture #4
Striped Summer Jogger
€254,95
6 8 10 12 14 16
NEW IN
Striped Summer Jogger - White/Black picture #1
Striped Summer Jogger - White/Black picture #2
Striped Summer Jogger - White/Black picture #3
Striped Summer Jogger - White/Black picture #4
Striped Summer Jogger
€254,95
6 8 10 12 14 16
NEW IN
Cotton Classic Shirt - White picture #1
Cotton Classic Shirt - White picture #2
Cotton Classic Shirt - White picture #3
Cotton Classic Shirt - White picture #4
Cotton Classic Shirt
€195,95
6 8 10 12 14 16
NEW IN
Cotton George Shirt - White picture #1
Cotton George Shirt - White picture #2
Cotton George Shirt - White picture #3
Cotton George Shirt - White picture #4
Cotton George Shirt
€195,95
S M L
NEW IN
Cotton Classic Shirt - Blue Herringbone picture #1
Cotton Classic Shirt - Blue Herringbone picture #2
Cotton Classic Shirt - Blue Herringbone picture #3
Cotton Classic Shirt - Blue Herringbone picture #4
Cotton Classic Shirt
€195,95
6 8 10 12 14 16
NEW IN
Cotton George Shirt - Blue Herringbone picture #1
Cotton George Shirt - Blue Herringbone picture #2
Cotton George Shirt - Blue Herringbone picture #3
Cotton George Shirt - Blue Herringbone picture #4
Cotton George Shirt
€195,95
S M L
NEW IN
Oversized Cargo Shirt - Chocolate Brown picture #1
Oversized Cargo Shirt - Chocolate Brown picture #2
Oversized Cargo Shirt - Chocolate Brown picture #3
Oversized Cargo Shirt - Chocolate Brown picture #4
Oversized Cargo Shirt
€450,95
S M L
NEW IN
Oversized Cargo Shirt - Slate Grey picture #1
Oversized Cargo Shirt - Slate Grey picture #2
Oversized Cargo Shirt - Slate Grey picture #3
Oversized Cargo Shirt - Slate Grey picture #4
Oversized Cargo Shirt
€450,95
S M L
NEW IN
Oversized Cargo Shirt - Ecru picture #1
Oversized Cargo Shirt - Ecru picture #2
Oversized Cargo Shirt - Ecru picture #3
Oversized Cargo Shirt - Ecru picture #4
Oversized Cargo Shirt
€450,95
S M L
NEW IN
Cargo Jumpsuit - Chocolate Brown picture #1
Cargo Jumpsuit - Chocolate Brown picture #2
Cargo Jumpsuit - Chocolate Brown picture #3
Cargo Jumpsuit - Chocolate Brown picture #4
Cargo Jumpsuit
€645,95
6 8 10 12 14 16
NEW IN
Cargo Jumpsuit - Slate Grey picture #1
Cargo Jumpsuit - Slate Grey picture #2
Cargo Jumpsuit - Slate Grey picture #3
Cargo Jumpsuit - Slate Grey picture #4
Cargo Jumpsuit
€645,95
6 8 10 12 14 16
NEW IN
Cargo Jumpsuit - Ecru picture #1
Cargo Jumpsuit - Ecru picture #2
Cargo Jumpsuit - Ecru picture #3
Cargo Jumpsuit - Ecru picture #4
Cargo Jumpsuit
€645,95
6 8 10 12 14 16
NEW IN
Cargo Jacket - Chocolate Brown picture #1
Cargo Jacket - Chocolate Brown picture #2
Cargo Jacket - Chocolate Brown picture #3
Cargo Jacket - Chocolate Brown picture #4
Cargo Jacket
€489,95
6 8 10 12 14 16
NEW IN
Cargo Jacket - Slate Grey picture #1
Cargo Jacket - Slate Grey picture #2
Cargo Jacket - Slate Grey picture #3
Cargo Jacket - Slate Grey picture #4
Cargo Jacket
€489,95
6 8 10 12 14 16
NEW IN
Cargo Jacket - Ecru picture #1
Cargo Jacket - Ecru picture #2
Cargo Jacket - Ecru picture #3
Cargo Jacket - Ecru picture #4
Cargo Jacket
€489,95
6 8 10 12 14 16
NEW IN
Classic Trouser '24 - Ecru picture #1
Classic Trouser '24 - Ecru picture #2
Classic Trouser '24 - Ecru picture #3
Classic Trouser '24 - Ecru picture #4
Classic Trouser '24
€424,95
6 8 10 12 14 16
NEW IN
Classic Trouser '24 - Slate Grey picture #1
Classic Trouser '24 - Slate Grey picture #2
Classic Trouser '24 - Slate Grey picture #3
Classic Trouser '24 - Slate Grey picture #4
Classic Trouser '24
€424,95
6 8 10 12 14 16
NEW IN
Classic Trouser '24 - Chocolate Brown picture #1
Classic Trouser '24 - Chocolate Brown picture #2
Classic Trouser '24 - Chocolate Brown picture #3
Classic Trouser '24 - Chocolate Brown picture #4
Classic Trouser '24
€424,95
6 8 10 12 14 16
NEW IN
Cargo Trouser '24 - Chocolate Brown picture #1
Cargo Trouser '24 - Chocolate Brown picture #2
Cargo Trouser '24 - Chocolate Brown picture #3
Cargo Trouser '24 - Chocolate Brown picture #4
Cargo Trouser '24
€456,95
6 8 10 12 14 16
NEW IN
Cargo Trouser '24 - Slate Grey picture #1
Cargo Trouser '24 - Slate Grey picture #2
Cargo Trouser '24 - Slate Grey picture #3
Cargo Trouser '24 - Slate Grey picture #4
Cargo Trouser '24
€456,95
6 8 10 12 14 16
NEW IN
Cargo Trouser '24 - Ecru picture #1
Cargo Trouser '24 - Ecru picture #2
Cargo Trouser '24 - Ecru picture #3
Cargo Trouser '24 - Ecru picture #4
Cargo Trouser '24
€456,95
6 8 10 12 14 16

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