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A Fresh Take: Restyling our SS25 Collection

Oversized Neon Shirt

INSPIRATION

Explore our New Arrivals

Designed to show how our pieces truly live within your wardrobe, we mixed and matched the collection with everyday staples.

The idea was to reimagine our pieces in real life: layered, accessorised, and ready for whatever your day throws at you.

Shot on location around Notting Hill, the
styling brings an effortless, urban elegance.

Styled by Serena and shot by photographer Jenna Smith we were lucky enough to be graced with an afternoon of golden sunlight.

Behind-the-scenes moments were captured by our assistant Robin Hubert film, whose images feature below.

Dress of the Season

Gathered Neck Bias Dress

Dress of the Season

The Gatherered Neck Bias Dress is our summer go-to, and this shoot proved just how versatile it really is. Whether you’re on a rooftop in the city or barefoot on the beach, it has been designed to flow beautifully with your day.

Styled here with a slim gold belt, layered necklaces, a vintage timepiece and gold framed sunglasses, the look is effortlessly glamorous while not overtaking the dress’s simplicity.

"Effortless, elevated, and undeniably timeless."

Colour Confident

Explore our Colourful Edit

Colour Confident

Weekend dressing is all about wearing an outfit that is comfortable but at the same time energetic. For this look, we paired the bold Bute Trouser in Violet Blue with the equally punchy Henley Knit in Magenta, proving that wearing colour, not only makes an outfit but also is much easier than on might think.

Inspired by a slow Sunday morning in Notting Hill, this outfit has a relaxed energy but still feels styled and put together. Finished with a. woven tote, it’s the perfect outfit to wear out and about over the weekend.

Pastel Paradise

Satin Relaxed Jogger with Zip Pockets

Pastel Paradise

Soft, unexpected, and surprisingly wearable, our Satin Relaxed Jogger in Mint was styled here to show how colour can be seamlessly integrated into your everyday wardrobe.

Don’t be afraid of the pastel palette: paired with our crisp cotton Johnny Fitted Shirt, the satin trousers take on a relaxed, daytime quality. It’s a fresh alternative to denim that feels modern but approachable.

The Johnny Shirt, menswear-inspired and endlessly versatile, is worn open here with a top underneath for a more casual take, perfect as a light summer layer that goes with just about anything.

Street Style or Coastal Chic

Flare Trouser with Contrast Pockets

Street Style or Coastal Chic

The Flare Trouser and Oversized Shirt comb offers the ultimate relaxed tailoring. Thrown over a white vest and styled with bright red trainers, the look can do both city cool and coastal ease.

The palette of pale blue and white keeps things fresh and clean, leaning towards. nautical themes, while the pop of red adds an unexpected street-style edge. It’s effortless but considered, an outfit that when worn together feels like you didn’t try too hard, but got it just right.

High Summer Low Maintenance

Explore our Cotton Pieces

High Summer Low Maintenance

Our Collarless Shirt with Side Opening in blue, worn with the Cropped Jogger in a breezy blue and white stripe, makes the perfect warm-weather uniform. Crisp cotton, relaxed tailoring, and a mood that says “o holiday”—even if you're not.

Whether you're boarding a plane, strolling through a seaside town, or just keeping cool at home, this is a set that works hard without looking like it. Low-maintenance, high-style.

"Every piece in our collection is made to move with you - to be styled with ease and take you anywhere." - SERENA BUTE

Going against the traditional grain of always thinking about what the customer wants, Serena was driven by what she wanted to wear...

Sustainable fabrics that are ethically produced...

Working at Serena Bute is a fulfilling experience...

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