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  • “Pink”
  • “Dress”
  • “Knitwear”
  • “Neon”
  • “Trousers”
  • “Joggers”
  • “Wide Leg”
  • “Pinstripe”
  • “Oversize”
  • “Cotton”

Please do contact us for any reason, we would love to help.

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9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

WhatsApp us +44 7512 349 539‬

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

Email us info@serenabutelondon.com

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

Call us +44(0)20 3862 6060

9am – 5pm (BST), Monday to Thursday and 9am - 3pm (BST) Friday, with the exception of UK Bank Holidays.

New Arrivals

Step into the new season with our latest arrivals with styles that feel as good as they look. From versatile wardrobe staples to stand out pieces, each style is designed to elevate your wardrobe. Crafted in classic cuts and luxurious fabrics, these are the ones you’ll reach for again and again.

UK6
UK8
UK10
UK12
UK14
UK16
XS
S
M
L
XL
Small (XS-M)
Large (M-XL)
Blue
Pink
Red
Yellow
Other
Polyester
Viscose
Featured
Price, low to high
Price, high to low
NEW IN
Relaxed Jogger - Chocolate Brown picture #1
Relaxed Jogger - Chocolate Brown picture #2
Relaxed Jogger - Chocolate Brown picture #3
Relaxed Jogger - Chocolate Brown picture #4
Relaxed Jogger
$806.00
UK6
UK8 UK10
UK12
UK14
UK16
NEW IN
Relaxed Jogger - Pale Pink picture #1
Relaxed Jogger - Pale Pink picture #2
Relaxed Jogger - Pale Pink picture #3
Relaxed Jogger - Pale Pink picture #4
Relaxed Jogger
$806.00
UK6
UK8 UK10 UK12 UK14 UK16
NEW IN
Relaxed Jogger - Cream picture #1
Relaxed Jogger - Cream picture #2
Relaxed Jogger - Cream picture #3
Relaxed Jogger - Cream picture #4
Relaxed Jogger
$806.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Classic Shirt - Chocolate Brown picture #1
Classic Shirt - Chocolate Brown picture #2
Classic Shirt - Chocolate Brown picture #3
Classic Shirt - Chocolate Brown picture #4
Classic Shirt
$679.00
UK6 UK8 UK10
UK12
UK14 UK16
NEW IN
Classic Shirt - Pale Pink picture #1
Classic Shirt - Pale Pink picture #2
Classic Shirt - Pale Pink picture #3
Classic Shirt - Pale Pink picture #4
Classic Shirt
$679.00
UK6 UK8 UK10 UK12 UK14
UK16
NEW IN
Classic Shirt - Cream picture #1
Classic Shirt - Cream picture #2
Classic Shirt - Cream picture #3
Classic Shirt - Cream picture #4
Classic Shirt
$679.00
UK6 UK8 UK10 UK12 UK14 UK16
New Knitwear

New Knitwear

Shop the Collection
NEW IN
Striped Fitted Jumper - Navy Blue / Red picture #1
Striped Fitted Jumper - Navy Blue / Red picture #2
Striped Fitted Jumper - Navy Blue / Red picture #3
Striped Fitted Jumper - Navy Blue / Red picture #4
Striped Fitted Jumper
$288.00
XS S M L
XL
NEW IN
Serena Jogger Skirt - Chocolate Brown picture #1
Serena Jogger Skirt - Chocolate Brown picture #2
Serena Jogger Skirt - Chocolate Brown picture #3
Serena Jogger Skirt - Chocolate Brown picture #4
Serena Jogger Skirt
$679.00
S
M
L
NEW IN
Serena Jogger Skirt - Cream picture #1
Serena Jogger Skirt - Cream picture #2
Serena Jogger Skirt - Cream picture #3
Serena Jogger Skirt - Cream picture #4
Serena Jogger Skirt
$679.00
S M L
NEW IN
Serena Jogger Skirt - Pale Pink picture #1
Serena Jogger Skirt - Pale Pink picture #2
Serena Jogger Skirt - Pale Pink picture #3
Serena Jogger Skirt - Pale Pink picture #4
Serena Jogger Skirt
$679.00
S M L
NEW IN
Bomber Jacket - Dark Green Wool picture #1
Bomber Jacket - Dark Green Wool picture #2
Bomber Jacket - Dark Green Wool picture #3
Bomber Jacket - Dark Green Wool picture #4
Bomber Jacket
$794.00
S M L
NEW IN
Bomber Jacket - Dark Grey Wool picture #1
Bomber Jacket - Dark Grey Wool picture #2
Bomber Jacket - Dark Grey Wool picture #3
Bomber Jacket
$794.00
S M L
NEW IN
Bomber Jacket - Navy Blue Wool picture #1
Bomber Jacket - Navy Blue Wool picture #2
Bomber Jacket - Navy Blue Wool picture #3
Bomber Jacket - Navy Blue Wool picture #4
Bomber Jacket
$794.00
S
M
L
NEW IN
Cargo Shirt - Cream picture #1
Cargo Shirt - Cream picture #2
Cargo Shirt - Cream picture #3
Cargo Shirt - Cream picture #4
Cargo Shirt
$748.00
S M L
Trousers & Joggers

Trousers & Joggers

Discover the New Collection
NEW IN
Cargo Shirt - Chocolate Brown picture #1
Cargo Shirt - Chocolate Brown picture #2
Cargo Shirt - Chocolate Brown picture #3
Cargo Shirt - Chocolate Brown picture #4
Cargo Shirt
$748.00
S M L
NEW IN
Cargo Shirt - Pale Pink picture #1
Cargo Shirt - Pale Pink picture #2
Cargo Shirt - Pale Pink picture #3
Cargo Shirt - Pale Pink picture #4
Cargo Shirt
$748.00
S M L
NEW IN
Cargo Trouser - Cream picture #1
Cargo Trouser - Cream picture #2
Cargo Trouser - Cream picture #3
Cargo Trouser - Cream picture #4
Cargo Trouser
$806.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Cargo Trouser - Chocolate Brown picture #1
Cargo Trouser - Chocolate Brown picture #2
Cargo Trouser - Chocolate Brown picture #3
Cargo Trouser - Chocolate Brown picture #4
Cargo Trouser
$806.00
UK6 UK8 UK10 UK12
UK14
UK16
NEW IN
Cargo Trouser - Pale Pink picture #1
Cargo Trouser - Pale Pink picture #2
Cargo Trouser - Pale Pink picture #3
Cargo Trouser - Pale Pink picture #4
Cargo Trouser
$806.00
UK6 UK8 UK10 UK12
UK14
UK16
NEW IN
Flat Fronted Jogger - Chocolate Brown Wool picture #1
Flat Fronted Jogger - Chocolate Brown Wool picture #2
Flat Fronted Jogger - Chocolate Brown Wool picture #3
Flat Fronted Jogger - Chocolate Brown Wool picture #4
Flat Fronted Jogger
$748.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Trouser - Cream picture #1
Serena Trouser - Cream picture #2
Serena Trouser - Cream picture #3
Serena Trouser - Cream picture #4
Serena Trouser
$863.00
UK6 UK8 UK10 UK12
UK14
UK16
NEW IN
Flat Fronted Jogger - Navy Blue Wool picture #1
Flat Fronted Jogger - Navy Blue Wool picture #2
Flat Fronted Jogger - Navy Blue Wool picture #3
Flat Fronted Jogger - Navy Blue Wool picture #4
Flat Fronted Jogger
$748.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Oversized Shirt - Burgundy Stripe picture #1
Oversized Shirt - Burgundy Stripe picture #2
Oversized Shirt - Burgundy Stripe picture #3
Oversized Shirt - Burgundy Stripe picture #4
Oversized Shirt
$403.00
S M L
NEW IN
Oversized Shirt - Green Stripe picture #1
Oversized Shirt - Green Stripe picture #2
Oversized Shirt - Green Stripe picture #3
Oversized Shirt - Green Stripe picture #4
Oversized Shirt
$403.00
S M L
NEW IN
Serena Jogger - Dark Green Wool picture #1
Serena Jogger - Dark Green Wool picture #2
Serena Jogger - Dark Green Wool picture #3
Serena Jogger - Dark Green Wool picture #4
Serena Jogger
$679.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Jogger - Dark Grey Wool picture #1
Serena Jogger - Dark Grey Wool picture #2
Serena Jogger - Dark Grey Wool picture #3
Serena Jogger - Dark Grey Wool picture #4
Serena Jogger
$679.00
UK6 UK8 UK10 UK12
UK14
UK16
NEW IN
Serena Jogger - Light Grey Pinstripe Wool picture #1
Serena Jogger - Light Grey Pinstripe Wool picture #2
Serena Jogger - Light Grey Pinstripe Wool picture #3
Serena Jogger - Light Grey Pinstripe Wool picture #4
Serena Jogger
$679.00
UK6
UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Jogger - Navy Blue Wool picture #1
Serena Jogger - Navy Blue Wool picture #2
Serena Jogger - Navy Blue Wool picture #3
Serena Jogger - Navy Blue Wool picture #4
Serena Jogger
$679.00
UK6 UK8 UK10 UK12 UK14
UK16
NEW IN
Serena Trouser - Black Pinstripe Wool picture #1
Serena Trouser - Black Pinstripe Wool picture #2
Serena Trouser - Black Pinstripe Wool picture #3
Serena Trouser - Black Pinstripe Wool picture #4
Serena Trouser
$863.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Trouser - Dark Green Wool picture #1
Serena Trouser - Dark Green Wool picture #2
Serena Trouser - Dark Green Wool picture #3
Serena Trouser - Dark Green Wool picture #4
Serena Trouser
$863.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Trouser - Dark Grey Wool picture #1
Serena Trouser - Dark Grey Wool picture #2
Serena Trouser - Dark Grey Wool picture #3
Serena Trouser - Dark Grey Wool picture #4
Serena Trouser
$863.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Trouser - Navy Blue Wool picture #1
Serena Trouser - Navy Blue Wool picture #2
Serena Trouser - Navy Blue Wool picture #3
Serena Trouser - Navy Blue Wool picture #4
Serena Trouser
$863.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Slim Leg Jogger - Dark Grey Pinstripe Wool picture #1
Slim Leg Jogger - Dark Grey Pinstripe Wool picture #2
Slim Leg Jogger - Dark Grey Pinstripe Wool picture #3
Slim Leg Jogger - Dark Grey Pinstripe Wool picture #4
Slim Leg Jogger
$679.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Tailored Culottes - Black Wool picture #1
Tailored Culottes - Black Wool picture #2
Tailored Culottes - Black Wool picture #3
Tailored Culottes - Black Wool picture #4
Tailored Culottes
$564.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Tailored Culottes - Chocolate Brown Wool picture #1
Tailored Culottes - Chocolate Brown Wool picture #2
Tailored Culottes - Chocolate Brown Wool picture #3
Tailored Culottes - Chocolate Brown Wool picture #4
Tailored Culottes
$564.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Ribbed Henley Top - Cream picture #1
Ribbed Henley Top - Cream picture #2
Ribbed Henley Top - Cream picture #3
Ribbed Henley Top - Cream picture #4
Ribbed Henley Top
$334.00
XS S M L
XL
NEW IN
Wide Leg Jean - Chocolate Brown Wool picture #1
Wide Leg Jean - Chocolate Brown Wool picture #2
Wide Leg Jean - Chocolate Brown Wool picture #3
Wide Leg Jean - Chocolate Brown Wool picture #4
Wide Leg Jean
$806.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Wide Leg Jean - Navy Blue Wool picture #1
Wide Leg Jean - Navy Blue Wool picture #2
Wide Leg Jean - Navy Blue Wool picture #3
Wide Leg Jean - Navy Blue Wool picture #4
Wide Leg Jean
$806.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Inside Out Trouser - Dark Grey Pinstripe Wool picture #1
Inside Out Trouser - Dark Grey Pinstripe Wool picture #2
Inside Out Trouser - Dark Grey Pinstripe Wool picture #3
Inside Out Trouser - Dark Grey Pinstripe Wool picture #4
Inside Out Trouser
$909.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Inside Out Trouser - Navy Blue Pinstripe Wool picture #1
Inside Out Trouser - Navy Blue Pinstripe Wool picture #2
Inside Out Trouser - Navy Blue Pinstripe Wool picture #3
Inside Out Trouser - Navy Blue Pinstripe Wool picture #4
Inside Out Trouser
$909.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Serena Trouser - Navy Blue picture #1
Serena Trouser - Navy Blue picture #2
Serena Trouser - Navy Blue picture #3
Serena Trouser - Navy Blue picture #4
Serena Trouser
$863.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Striped Fitted Jumper - Cream / Navy Blue picture #1
Striped Fitted Jumper - Cream / Navy Blue picture #2
Striped Fitted Jumper - Cream / Navy Blue picture #3
Striped Fitted Jumper - Cream / Navy Blue picture #4
Striped Fitted Jumper
$288.00
XS S M L
XL
NEW IN
Long Sleeve T-Shirt - Navy Blue picture #1
Long Sleeve T-Shirt - Navy Blue picture #2
Long Sleeve T-Shirt - Navy Blue picture #3
Long Sleeve T-Shirt - Navy Blue picture #4
Long Sleeve T-Shirt
$173.00
XS S M L XL
NEW IN
Long Sleeve T-Shirt - Pale Pink picture #1
Long Sleeve T-Shirt - Pale Pink picture #2
Long Sleeve T-Shirt - Pale Pink picture #3
Long Sleeve T-Shirt - Pale Pink picture #4
Long Sleeve T-Shirt
$173.00
XS S M L XL
NEW IN
Long Sleeve T-Shirt - Pale Blue picture #1
Long Sleeve T-Shirt - Pale Blue picture #2
Long Sleeve T-Shirt - Pale Blue picture #3
Long Sleeve T-Shirt - Pale Blue picture #4
Long Sleeve T-Shirt
$173.00
XS S M L XL
NEW IN
Oversized Shirt - White picture #1
Oversized Shirt - White picture #2
Oversized Shirt - White picture #3
Oversized Shirt - White picture #4
Oversized Shirt
$346.00
S M L
NEW IN
Oversized Shirt - Frosted Teal picture #1
Oversized Shirt - Frosted Teal picture #2
Oversized Shirt - Frosted Teal picture #3
Oversized Shirt - Frosted Teal picture #4
Oversized Shirt
$346.00
S M L
NEW IN
Oversized Shirt - Butter Yellow picture #1
Oversized Shirt - Butter Yellow picture #2
Oversized Shirt - Butter Yellow picture #3
Oversized Shirt - Butter Yellow picture #4
Oversized Shirt
$346.00
S M L
NEW IN
Relaxed Fit Jumper - Black picture #1
Relaxed Fit Jumper - Black picture #2
Relaxed Fit Jumper - Black picture #3
Relaxed Fit Jumper - Black picture #4
Relaxed Fit Jumper
$403.00
XS S M L
XL
NEW IN
Relaxed Fit Jumper - Red picture #1
Relaxed Fit Jumper - Red picture #2
Relaxed Fit Jumper - Red picture #3
Relaxed Fit Jumper - Red picture #4
Relaxed Fit Jumper
$403.00
XS S M L
XL
NEW IN
Relaxed Fit Jumper - Navy Blue picture #1
Relaxed Fit Jumper - Navy Blue picture #2
Relaxed Fit Jumper - Navy Blue picture #3
Relaxed Fit Jumper - Navy Blue picture #4
Relaxed Fit Jumper
$403.00
XS S M L
XL
NEW IN
Ribbed Henley Top - Forest Green picture #1
Ribbed Henley Top - Forest Green picture #2
Ribbed Henley Top - Forest Green picture #3
Ribbed Henley Top - Forest Green picture #4
Ribbed Henley Top
$334.00
XS S M L
XL
NEW IN
Fitted Cropped Cardigan - Cream picture #1
Fitted Cropped Cardigan - Cream picture #2
Fitted Cropped Cardigan - Cream picture #3
Fitted Cropped Cardigan - Cream picture #4
Fitted Cropped Cardigan
$334.00
XS S M L
XL
NEW IN
Fitted Cropped Cardigan - Black picture #1
Fitted Cropped Cardigan - Black picture #2
Fitted Cropped Cardigan - Black picture #3
Fitted Cropped Cardigan - Black picture #4
Fitted Cropped Cardigan
$334.00
XS S M L
XL
NEW IN
Classic Shirt - Pastel Yellow picture #1
Classic Shirt - Pastel Yellow picture #2
Classic Shirt - Pastel Yellow picture #3
Classic Shirt - Pastel Yellow picture #4
Classic Shirt
$633.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Johnny Shirt - Navy Blue Stripe picture #1
Johnny Shirt - Navy Blue Stripe picture #2
Johnny Shirt - Navy Blue Stripe picture #3
Johnny Shirt - Navy Blue Stripe picture #4
Johnny Shirt
$346.00
UK6 UK8 UK10 UK12 UK14 UK16
NEW IN
Johnny Shirt - Burgundy Stripe picture #1
Johnny Shirt - Burgundy Stripe picture #2
Johnny Shirt - Burgundy Stripe picture #3
Johnny Shirt - Burgundy Stripe picture #4
Johnny Shirt
$346.00
UK6 UK8 UK10 UK12 UK14 UK16
RESTOCKING SOON
NEW IN
OUT OF STOCK
Oversized Shirt - Neon Yellow picture #1
Oversized Shirt - Neon Yellow picture #2
Oversized Shirt - Neon Yellow picture #3
Oversized Shirt - Neon Yellow picture #4
Oversized Shirt
$679.00
SMALL (XS-M)
LARGE (M-XL)
LOW STOCK
Serena Jogger '25 - Violet Blue picture #1
Serena Jogger '25 - Violet Blue picture #2
Serena Jogger '25 - Violet Blue picture #3
Serena Jogger '25 - Violet Blue picture #4
Serena Jogger '25
$564.00
UK6
UK8
UK10
UK12
UK14
UK16
FINAL RESTOCK
Serena Jogger '25 - Shocking Pink picture #1
Serena Jogger '25 - Shocking Pink picture #2
Serena Jogger '25 - Shocking Pink picture #3
Serena Jogger '25 - Shocking Pink picture #4
Serena Jogger '25
$564.00
UK6
UK8
UK10
UK12
UK14 UK16
FINAL RESTOCK
Serena Jogger '25 - Bright Red picture #1
Serena Jogger '25 - Bright Red picture #2
Serena Jogger '25 - Bright Red picture #3
Serena Jogger '25 - Bright Red picture #4
Serena Jogger '25
$564.00
UK6
UK8
UK10 UK12 UK14 UK16
FINAL RESTOCK
Bute Trouser '25 - Violet Blue picture #1
Bute Trouser '25 - Violet Blue picture #2
Bute Trouser '25 - Violet Blue picture #3
Bute Trouser '25 - Violet Blue picture #4
Bute Trouser '25
$679.00
UK6 UK8 UK10 UK12 UK14 UK16
FINAL RESTOCK
Bute Trouser '25 - Shocking Pink picture #1
Bute Trouser '25 - Shocking Pink picture #2
Bute Trouser '25 - Shocking Pink picture #3
Bute Trouser '25 - Shocking Pink picture #4
Bute Trouser '25
$679.00
UK6
UK8
UK10
UK12
UK14 UK16
FINAL RESTOCK
Bute Trouser '25 - Bright Red picture #1
Bute Trouser '25 - Bright Red picture #2
Bute Trouser '25 - Bright Red picture #3
Bute Trouser '25 - Bright Red picture #4
Bute Trouser '25
$679.00
UK6 UK8 UK10 UK12 UK14 UK16
OUT OF STOCK
Oversized Shirt '25 - Violet Blue picture #1
Oversized Shirt '25 - Violet Blue picture #2
Oversized Shirt '25 - Violet Blue picture #3
Oversized Shirt '25 - Violet Blue picture #4
Oversized Shirt '25
$564.00
S
M
L
FINAL RESTOCK
LOW STOCK
Oversized Shirt '25 - Shocking Pink picture #1
Oversized Shirt '25 - Shocking Pink picture #2
Oversized Shirt '25 - Shocking Pink picture #3
Oversized Shirt '25 - Shocking Pink picture #4
Oversized Shirt '25
$564.00
S
M
L
FINAL RESTOCK
Oversized Shirt '25 - Bright Red picture #1
Oversized Shirt '25 - Bright Red picture #2
Oversized Shirt '25 - Bright Red picture #3
Oversized Shirt '25 - Bright Red picture #4
Oversized Shirt '25
$564.00
S M L
FINAL RESTOCK
LOW STOCK
Gathered Neck Bias Dress - Violet Blue picture #1
Gathered Neck Bias Dress - Violet Blue picture #2
Gathered Neck Bias Dress - Violet Blue picture #3
Gathered Neck Bias Dress - Violet Blue picture #4
Gathered Neck Bias Dress
$679.00
UK6
UK8 UK10
UK12
UK14
UK16
FINAL RESTOCK
Gathered Neck Bias Dress - Shocking Pink picture #1
Gathered Neck Bias Dress - Shocking Pink picture #2
Gathered Neck Bias Dress - Shocking Pink picture #3
Gathered Neck Bias Dress - Shocking Pink picture #4
Gathered Neck Bias Dress
$679.00
UK6
UK8
UK10
UK12 UK14
UK16
FINAL RESTOCK
Gathered Neck Bias Dress - Bright Red picture #1
Gathered Neck Bias Dress - Bright Red picture #2
Gathered Neck Bias Dress - Bright Red picture #3
Gathered Neck Bias Dress - Bright Red picture #4
Gathered Neck Bias Dress
$679.00
UK6 UK8 UK10 UK12 UK14 UK16

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