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Serena Styles

Serena has chosen her favourite pieces from her newest collections, classic styles that require minimal effort and deliver maximum impact. Shop our founder's top picks here.

SERENA LOVES
Wool Pinstripe Pleated Trouser - Black/Pink picture #1
Wool Pinstripe Pleated Trouser - Black/Pink picture #2
Wool Pinstripe Pleated Trouser - Black/Pink picture #3
Wool Pinstripe Pleated Trouser - Black/Pink picture #4
6 8 10 12 14 16
SERENA LOVES
Ribbed Henley Top - Black picture #1
Ribbed Henley Top - Black picture #2
Ribbed Henley Top - Black picture #3
Ribbed Henley Top - Black picture #4
XS S M L XL
SERENA LOVES
Wool Pinstripe Waistcoat - Black/Pink picture #1
Wool Pinstripe Waistcoat - Black/Pink picture #2
Wool Pinstripe Waistcoat - Black/Pink picture #3
Wool Pinstripe Waistcoat - Black/Pink picture #4
6 8 10 12 14 16
SERENA LOVES
Ribbed Henley Top - Navy picture #1
Ribbed Henley Top - Navy picture #2
Ribbed Henley Top - Navy picture #3
Ribbed Henley Top - Navy picture #4
XS S M L XL
NEW IN
Round Neck Cardigan - Light Grey picture #1
Round Neck Cardigan - Light Grey picture #2
Round Neck Cardigan - Light Grey picture #3
Round Neck Cardigan - Light Grey picture #4
XS S M L XL
NEW IN
Round Neck Cardigan - Black picture #1
Round Neck Cardigan - Black picture #2
Round Neck Cardigan - Black picture #3
Round Neck Cardigan - Black picture #4
XS S M L XL
SERENA LOVES
Striped Lace Up Shirt - White/Black picture #1
Striped Lace Up Shirt - White/Black picture #2
Striped Lace Up Shirt - White/Black picture #3
Striped Lace Up Shirt - White/Black picture #4
S M L
Autumn/Winter 2024

Autumn/Winter 2024

Serena's AW24 Favourites
NEW IN
Round Neck Cardigan - Cream picture #1
Round Neck Cardigan - Cream picture #2
Round Neck Cardigan - Cream picture #3
Round Neck Cardigan - Cream picture #4
XS S M L XL
NEW IN
SERENA LOVES
Cargo Trouser '24 - Ecru picture #1
Cargo Trouser '24 - Ecru picture #2
Cargo Trouser '24 - Ecru picture #3
Cargo Trouser '24 - Ecru picture #4
6 8 10 12 14 16
NEW IN
Cotton George Shirt - White picture #1
Cotton George Shirt - White picture #2
Cotton George Shirt - White picture #3
Cotton George Shirt - White picture #4
S M L
NEW IN
SERENA LOVES
Cargo Jacket - Ecru picture #1
Cargo Jacket - Ecru picture #2
Cargo Jacket - Ecru picture #3
Cargo Jacket - Ecru picture #4
$789.00
6 8 10 12 14 16
NEW IN
Round Neck Jumper - Cream picture #1
Round Neck Jumper - Cream picture #2
Round Neck Jumper - Cream picture #3
Round Neck Jumper - Cream picture #4
XS S M L XL
NEW IN
Classic Trouser '24 - Ecru picture #1
Classic Trouser '24 - Ecru picture #2
Classic Trouser '24 - Ecru picture #3
Classic Trouser '24 - Ecru picture #4
6 8 10 12 14 16
NEW IN
Cotton Classic Shirt - White picture #1
Cotton Classic Shirt - White picture #2
Cotton Classic Shirt - White picture #3
Cotton Classic Shirt - White picture #4
6 8 10 12 14 16
NEW IN
SERENA LOVES
Cargo Jumpsuit - Ecru picture #1
Cargo Jumpsuit - Ecru picture #2
Cargo Jumpsuit - Ecru picture #3
Cargo Jumpsuit - Ecru picture #4
$1,042.00
6 8 10 12 14 16
NEW IN
Cargo Jacket - Slate Grey picture #1
Cargo Jacket - Slate Grey picture #2
Cargo Jacket - Slate Grey picture #3
Cargo Jacket - Slate Grey picture #4
$789.00
6 8 10 12 14 16
NEW IN
Cargo Trouser '24 - Slate Grey picture #1
Cargo Trouser '24 - Slate Grey picture #2
Cargo Trouser '24 - Slate Grey picture #3
Cargo Trouser '24 - Slate Grey picture #4
6 8 10 12 14 16
NEW IN
Cargo Jumpsuit - Slate Grey picture #1
Cargo Jumpsuit - Slate Grey picture #2
Cargo Jumpsuit - Slate Grey picture #3
Cargo Jumpsuit - Slate Grey picture #4
$1,042.00
6 8 10 12 14 16
NEW IN
Classic Trouser '24 - Slate Grey picture #1
Classic Trouser '24 - Slate Grey picture #2
Classic Trouser '24 - Slate Grey picture #3
Classic Trouser '24 - Slate Grey picture #4
6 8 10 12 14 16
NEW IN
Cotton Classic Shirt - Blue Herringbone picture #1
Cotton Classic Shirt - Blue Herringbone picture #2
Cotton Classic Shirt - Blue Herringbone picture #3
Cotton Classic Shirt - Blue Herringbone picture #4
6 8 10 12 14 16
NEW IN
Cotton George Shirt - Blue Herringbone picture #1
Cotton George Shirt - Blue Herringbone picture #2
Cotton George Shirt - Blue Herringbone picture #3
Cotton George Shirt - Blue Herringbone picture #4
S M L
NEW IN
Cargo Trouser '24 - Chocolate Brown picture #1
Cargo Trouser '24 - Chocolate Brown picture #2
Cargo Trouser '24 - Chocolate Brown picture #3
Cargo Trouser '24 - Chocolate Brown picture #4
6 8 10 12 14 16
NEW IN
Cargo Jacket - Chocolate Brown picture #1
Cargo Jacket - Chocolate Brown picture #2
Cargo Jacket - Chocolate Brown picture #3
Cargo Jacket - Chocolate Brown picture #4
$789.00
6 8 10 12 14 16
NEW IN
Round Neck Jumper - Pale Pink picture #1
Round Neck Jumper - Pale Pink picture #2
Round Neck Jumper - Pale Pink picture #3
Round Neck Jumper - Pale Pink picture #4
XS S M L XL
NEW IN
LOW STOCK
Cargo Jumpsuit - Chocolate Brown picture #1
Cargo Jumpsuit - Chocolate Brown picture #2
Cargo Jumpsuit - Chocolate Brown picture #3
Cargo Jumpsuit - Chocolate Brown picture #4
$1,042.00
6 8 10 12 14 16
NEW IN
Serena Shirt - Black picture #1
Serena Shirt - Black picture #2
Serena Shirt - Black picture #3
Serena Shirt - Black picture #4
$516.00
6 8 10 12 14 16
NEW IN
Round Neck Jumper - Black picture #1
Round Neck Jumper - Black picture #2
Round Neck Jumper - Black picture #3
Round Neck Jumper - Black picture #4
XS S M L XL
NEW IN
Boyfriend Trouser '24 - Black/Bright Green picture #1
Boyfriend Trouser '24 - Black/Bright Green picture #2
Boyfriend Trouser '24 - Black/Bright Green picture #3
Boyfriend Trouser '24 - Black/Bright Green picture #4
6 8 10 12 14 16
NEW IN
Serena Shirt - Bright Green picture #1
Serena Shirt - Bright Green picture #2
Serena Shirt - Bright Green picture #3
Serena Shirt - Bright Green picture #4
$516.00
6 8 10 12 14 16
NEW IN
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #1
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #2
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #3
Boyfriend Trouser '24 - Bright Green/Cobalt Blue picture #4
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Ecru picture #1
Military Cargo Trouser - Ecru picture #2
Military Cargo Trouser - Ecru picture #3
Military Cargo Trouser - Ecru picture #4
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Midnight Navy picture #1
Military Cargo Trouser - Midnight Navy picture #2
Military Cargo Trouser - Midnight Navy picture #3
Military Cargo Trouser - Midnight Navy picture #4
6 8 10 12 14 16
CASHMERE BLEND
Pointelle Cardigan - Cream picture #1
Pointelle Cardigan - Cream picture #2
Pointelle Cardigan - Cream picture #3
Pointelle Cardigan - Cream picture #4
S M L
MADE IN LONDON
Military Cargo Trouser - Black picture #1
Military Cargo Trouser - Black picture #2
Military Cargo Trouser - Black picture #3
Military Cargo Trouser - Black picture #4
6 8 10 12 14 16
CASHMERE BLEND
Pointelle Fitted Jumper - Black picture #1
Pointelle Fitted Jumper - Black picture #2
Pointelle Fitted Jumper - Black picture #3
Pointelle Fitted Jumper - Black picture #4
S M L
MADE IN LONDON
Military Maxi Skirt - Black picture #1
Military Maxi Skirt - Black picture #2
Military Maxi Skirt - Black picture #3
Military Maxi Skirt - Black picture #4
6 8 10 12 14 16
MADE IN LONDON
Military Cargo Trouser - Dark Khaki picture #1
Military Cargo Trouser - Dark Khaki picture #2
Military Cargo Trouser - Dark Khaki picture #3
Military Cargo Trouser - Dark Khaki picture #4
6 8 10 12 14 16
SELLING FAST
Matte Satin Utility Shirt - Forest Green picture #1
Matte Satin Utility Shirt - Forest Green picture #2
Matte Satin Utility Shirt - Forest Green picture #3
Matte Satin Utility Shirt - Forest Green picture #4
6 8 10 12 14 16
SELLING FAST
Matte Satin Utility Trouser - Forest Green picture #1
Matte Satin Utility Trouser - Forest Green picture #2
Matte Satin Utility Trouser - Forest Green picture #3
Matte Satin Utility Trouser - Forest Green picture #4
6 8 10 12 14 16