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OUR WEEKLY PICKS

The New Serena Shirt - Optic White Natural Fabric

The Classic Wide Leg Jogger - Flo Yellow & Ultra Violet Purple Plant Based Fabric

THE IBIZA DRESS

Satisfy your quest for the perfect summer outfit with our new Ibiza dress. Available in strictly limited quantities for pre-order now.

SHOP DRESSES

MONOTONE CHIC

Power up your look by tapping into sharply contrasting black and white for a confident outfit formula.

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Our gender free collection.

EXPLORE

Future friendly fabrics.

OUR FOUNDERS

Holiday shop.

WHAT OTHERS SAY

“Whenever I'm feeling flat, what brings me the most joy the quickest is to reach for my yellow or pink neon top from Serena Bute - it makes every boring outfit feel reinvented”

~ Trinny Woodall

“I’d be wearing these trousers no matter where I was, the airport, Australia, the streets of New York, and I’d be stopped and asked where they were from.So I thought I could take it to the next level."

~ Serena Bute

"The Serena Bute pants I am wearing in it are one of my most reliable - not to mention forgiving - in, out, shake-it-all-about go to's! Serena's trews are the ultimate ever-after investment"

~ Anna Murphy

"Serena Bute's silk trackies are red carpet-worthy"

~ Harry Walker, The Times Magazine

"I talk a lot about my Serena Bute shirts, of which I have many, and they are my favourite shirts in the world"

~ Trinny Woodall

OUR WEEKLY PICKS

THE IBIZA DRESS

Satisfy your quest for the perfect summer outfit with our new Ibiza dress. Available in strictly limited quantities for pre-order now.

MONOTONE CHIC

Power up your look by tapping into sharply contrasting black and white for a confident outfit formula.

SHOP

Our gender free collection.

EXPLORE

Future friendly fabrics.

OUR FOUNDERS

Holiday shop.

WHAT OTHERS SAY

“Whenever I'm feeling flat, what brings me the most joy the quickest is to reach for my yellow or pink neon top from Serena Bute - it makes every boring outfit feel reinvented”

~ Trinny Woodall

“I’d be wearing these trousers no matter where I was, the airport, Australia, the streets of New York, and I’d be stopped and asked where they were from.So I thought I could take it to the next level."

~ Serena Bute

"The Serena Bute pants I am wearing in it are one of my most reliable - not to mention forgiving - in, out, shake-it-all-about go to's! Serena's trews are the ultimate ever-after investment"

~ Anna Murphy

"Serena Bute's silk trackies are red carpet-worthy"

~ Harry Walker, The Times Magazine

"I talk a lot about my Serena Bute shirts, of which I have many, and they are my favourite shirts in the world"

~ Trinny Woodall

BROWSE

TROUSERS

SHIRTS & TOPS

SHOP ALL

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OUR WEEKLY PICKS

THE IBIZA DRESS

Satisfy your quest for the perfect summer outfit with our new Ibiza dress. Available in strictly limited quantities for pre-order now.

MONOTONE CHIC

Power up your look by tapping into sharply contrasting black and white for a confident outfit formula.

SHOP

Our gender free collection.

EXPLORE

Future friendly fabrics.

OUR FOUNDERS

Holiday shop.

WHAT OTHERS SAY

“Whenever I'm feeling flat, what brings me the most joy the quickest is to reach for my yellow or pink neon top from Serena Bute - it makes every boring outfit feel reinvented” ~ Trinny Woodall

“I’d be wearing these trousers no matter where I was, the airport, Australia, the streets of New York, and I’d be stopped and asked where they were from.So I thought I could take it to the next level."~ Serena Bute

"The Serena Bute pants I am wearing in it are one of my most reliable - not to mention forgiving - in, out, shake-it-all-about go to's! Serena's trews are the ultimate ever-after investment"~ Anna Murphy

"Serena Bute's silk trackies are red carpet-worthy"~ Harry Walker, The Times Magazine

"I talk a lot about my Serena Bute shirts, of which I have many, and they are my favourite shirts in the world"~ Trinny Woodall

BROWSE

TROUSERS

SHIRTS & TOPS

SHOP ALL

My Bag (0)

“Whenever I'm feeling flat, what brings me the most joy the quickest is to reach for my yellow or pink neon top from Serena Bute - it makes every boring outfit feel reinvented”

~ Trinny Woodall

“I’d be wearing these trousers no matter where I was, the airport, Australia, the streets of New York, and I’d be stopped and asked where they were from.So I thought I could take it to the next level."

~ Serena Bute

"The Serena Bute pants I am wearing in it are one of my most reliable - not to mention forgiving - in, out, shake-it-all-about go to's! Serena's trews are the ultimate ever-after investment"

~ Anna Murphy

"Serena Bute's silk trackies are red carpet-worthy"

~ Harry Walker, The Times Magazine

"I talk a lot about my Serena Bute shirts, of which I have many, and they are my favourite shirts in the world"

~ Trinny Woodall