The vision behind Serena Bute is to design versatile clothes that deliver comfort and ease. Items and looks that really can be worn to dinner, to yoga, for travelling, for meetings by women of all ages,” says Serena Bute, founder and creative director of her eponymous brand.

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Since launching in 2015 with a capsule of pieces including silk velvet joggers, fluid silk shirts and grosgrain ribbon trimmed trousers the collection has grown to encompass a whole family of colours, fabrics and cuts devised to flatter a diversity of body shapes. These are luxurious staples designed to look effortless but be purposeful in today’s life.

For Autumn Winter, heritage plaids, brushed cotton and hardy corduroy easily mix with glamourous sequins, velvet and silk charmeuse. New to the brand are two exceptional fabrics namely a lustrous silk wool and a soft worsted wool, woven on the Isle of Bute by Bute Fabrics exclusively for the collection.

The easy styles are fashioned in supple, sensual fabrics. Silk velvets feature in polo neck tops teamed with flat front flares in shades of port, mulberry, chocolate and insignia creating a new day to evening uniform. Velvet also appears in the signature classic or oversize shirt style, the new super long hoodie and in tailored, side stripe trouser and extra wide flares. Coral detailed with black makes for a striking combination.

Fashion’s love affair with elegant trousers is given a full expression with a choice of six styles that encompass The Serena (a classic one pleat style), The Classic Jogger (in brilliant colour harmonies) and the new Camilla cut (a tailored straight leg cut with satin piping) All the styles can be mixed and matched with an array of soft shirts and sporty tops and across a tantalizing palette. Two-tone pieces, patch pockets and contrast trims and stitching underline the individualistic, vitality of Serena Bute.



AW19 Lookbook

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