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Our Earth Day Initiative: Spring/Summer '25

Satin Revere Collar Shirt

Recycled Satin

Explore our New Collection

Recycled Satin is a luxurious, eco-conscious fabric made from post-consumer plastic waste, primarily recycled polyester. With its comfortable smooth texture and soft, glossy finish, it effortlessly transitions from day to night, perfect for dressing down or elevating your look.

This fabric repurposes existing synthetic materials that would otherwise contribute to landfill. It's certified by the Global Recycled Standard (GRS), ensuring the recycled content is responsibly sourced and meets strict environmental criteria.

Recycled fabric supports a more circular fashion model, where waste is reduced and resources are reused, lowering the fabric’s environmental impact.

Viscose Stripe

Satin Stripe Open Back Shirt and Serena Trouser

Viscose Stripe

Viscose acetate combines the smooth drape of viscose with a luxurious sheen. It is a semi-synthetic fibre that is derived from natural wood pulp of fast growing regenerative trees.

Once the material has been sourced, it is then dissolved before getting spun into fibres that are made into threads. Made from natural fibres, the fabric is biodegradable and can be recycled.

This collection was created using a jacquard weaving technique which adds an intricate, raised stripe pattern that brings texture and visual depth to the fabric.

Cotton Edit

Cargo Jacket and Paper Bag Jean

Cotton Edit

When it comes to designing pieces that are made to last, there is nowhere better to turn to than the inherent strength and durability of Cotton. Within this collection we have used two specific types of cotton: Cotton Gabardine and Supima Cotton.

Cotton Gabardine is soft, durable and will stand the test of time in your wardrobe. Gabardine refers to the twill-weave in the fabric, distinguished by fine diagonal lines. Closely woven, it is strong and wear resistant, ideal for everyday casual wear.

Our Cotton Stripe fabric has been made in a Supima Cotton which is high quality, traceable, and farmed in an environmentally responsible way. Known for its exceptional softness and breathability, it is light but strong.

Supima represents less than 1% of the world’s cotton production and is known for its exceptional softness, strength, and colour retention. Each step of its farming is traceable, and the farms that produce it go beyond industry norms.

Packaging

Packaging

We believe that thoughtful design shouldn’t stop at the product. That’s why every piece arrives in a reusable garment bag, with recycled swing tags and fully recyclable shipping boxes. These details are more than just packaging, they’re part of our wider commitment to reducing waste and making conscious choices at every step.

We work closely with our suppliers to ensure each element of the unboxing experience is created with care; from protecting your pieces in transit to minimising environmental impact. Our goal is to tread lightly, delivering beautiful pieces in a way that’s kinder to the planet, without compromising on quality or presentation.

Keeping Things Circular

Keeping Things Circular

We aim to run two sample sales a year, which not only give customers access to past-season favourites, but play an important part in our commitment to circular fashion.

These sales allow us to upcycle unused fabric, repurpose samples, and reduce the risk of waste by giving new life to existing stock. It’s a more mindful way of working—one that honours the time, materials and craftsmanship behind each piece and helps us continue the life of our old collections wherever possible.

Going against the traditional grain of always thinking about what the customer wants, Serena was driven by what she wanted to wear...

Sustainable fabrics that are ethically produced...

Working at Serena Bute is a fulfilling experience...